Leszek Kasperski — co-author of the brand success of the Arka investment fund — has joined IVO Software, producer of one of the world’s best Text-To-Speech system – IVONA.
For the last 10 years Leszek Kasperski, as Director of Sales and Marketing at BZ WBK AIB TFI SA, has had a direct influence on the market placement of the Arka investment fund brand as well as on developing the sales network for the fund. A measure of his success is the fact that Arka is currently the most recognized and respected brand in this category of Polish financial products. Leszek Kasperski — working at the same time in tandem with BZ WBK AIB Asset Management SA — also successfully created a sales network for personal wealth management services. In July this year he became a shareholder in IVO Software and began working for this company as a director responsible for sales and marketing.
IVO Software is the market leader in Text-To-Speech solutions in Poland. IVONA TTS developed and produced by IVO Software outclassed its global competition in the prestigious Blizzard Challenge 2006 competition in the USA and the Blizzard Challenge 2007 in Germany.
“After many years of building market success for brands in the Polish market, it’s time for me to establish a brand in the global market. Together with the IVO Software team, I’d like to bring about the international success of IVONA TTS. Interestingly, along the road which the IVONA brand has to travel I can see many similarities to the challenges I had to meet in the investment funds market — for example the necessity to educate the market about the possibilities for applying Text-To-Speech systems in daily life. I’m convinced that IVONA TTS is a product which deserves to be recognized worldwide” – said Leszek Kasperski.
“We want to introduce innovative products and at the same time to invest in building them up as brands. We value Leszek’s expertise and market experience. We are convinced that thanks to hard work and shared values our company can achieve international success” – declared Lukasz Osowski and Michal Kaszczuk, founders of IVO Software.
Today IVO Software stands before a massive challenge. First, to develop products to the highest, global level, then to sell the products based on those technologies to foreign markets under their own brand. This is an art not many have succeeded in. However IVONA undoubtedly has international potential. More information on IVO Software and their IVONA TTS can be found at: www.ivona.com.
