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Mitsubishi Digital Electronics America Adds Eight Digital Cable Ready HDTV Projection Televisions to 2004 Product Line

CEDIA EXPO 2004, August 26, 2004 — Reinforcing its position as the leader in digital television, Mitsubishi Digital Electronics America, Inc., will present eight fully integrated Digital Cable Ready HDTV projection televisions at CEDIA EXPO 2004 in Indianapolis.

The Digital Cable Ready TVs include the 48-inch WS-48515, the 55-inch WS-55515, and the 65-inch WS-65515; the Medallion 55-inch WS-55615, 65-inch WS-65615 and the 73-inch WS-73615; and the Diamond 55-inch WS-55815 and 65-inch WS-65815. The new televisions will be available at selected retailers this year.

Each of the eight widescreen televisions will accept CableCARD, a programmable card that eliminates the need for conventional cable TV set-top boxes. (All major cable TV service providers will support CableCARD, set to be introduced by July 1, 2004 per FCC regulations.) The new TVs all feature AMVP2, Mitsubishi’s second-generation Advanced Multimedia Video Processor, an improved upconversion processor which provides a more fluid, film-like image with less video noise, and works particularly well with standard definition digital cable signals.

“This is yet another example of how Mitsubishi’s leadership in digital technology benefits the consumer,” said Max Wasinger, senior vice president of sales and marketing for Mitsubishi Digital Electronics America. “The new Digital Cable Ready sets not only eliminate having to rent, configure and position a set-top box and cables, but they also give the owner a full palette of formatting and digital recording options.”

Each of the new models also comes with Mitsubishi’s ChannelView, an on-screen channel map. The Diamond models are further supplemented by Mitsubishi’s expanded MediaCommand 5-format digital memory card reader. All feature IEEE 1394 interfaces for digital home networking; NetCommand 4.0 system control, which makes the television an easy-to-use command center for a full home theater system; and Mitsubishi’s PerfectColor technology, which enables precise 6-way color adjustment for each input and signal.

In separate announcements, Mitsubishi Digital Electronics America introduced its new lines of LCD and plasma displays, microdisplay projection televisions, and its expanded line of DVD players, HD digital recorders and analog VHS recorders.

Mitsubishi Digital Electronics America, Inc.
Mitsubishi Digital Electronics America, Inc. manufactures and markets a comprehensive line of premium quality high definition projection televisions, HD LCD televisions, and plasma displays, as well as VCRs, DVD players, an HDTV tuner/controller and related products for complete home theater systems. Recognized as the world leader and innovator of digital big screen television and receiver technology, Mitsubishi Digital Electronics America develops audio and video products that lead the industry in quality, performance and ease-of-use. For additional information about MDEA, visit www.mitsubishi-tv.com.

AMVP2, NetCommand, MediaCommand, ColorView, PerfectColor, DiamondShield and ChannelView are trademarks of Mitsubishi Electric Corporation and/or Mitsubishi Digital Electronics America, Inc. CableCARD is a trademark of Cable Television Laboratories, Inc. Digital Light Processing and DLP are registered trademarks of Texas Instruments. Dolby and Dolby Digital are registered trademarks of Dolby Laboratories. DTS and DTS Digital Surround are trademarks of Digital Theater Systems, Inc. FireWire is a registered trademark of Apple Computer, Inc. Kodak is a trademark of the Eastman Kodak Co.

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