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Mitsubishi announces its most affordably priced DLP projector available

HD1000U Brings Affordable HD Home Theater Experience to More Consumers

IRVINE, Calif., September 12, 2006 — Mitsubishi Digital Electronics America’s Presentation Products Division, known for award-winning, high-quality presentation and display products, today introduced its HD1000U projector offering high-definition Digital Light Processing technology from Texas Instruments for an unprecedented suggested retail price of $1495. Now more consumers can afford the latest technology from Mitsubishi at the most affordable price available in the market today.

“We want to bring more choices to the market and reach new customers who are considering a home theater experience,” said Frank Anzures, product manager, Mitsubishi Digital Electronics America’s Presentation Products Division. “With the HD1000U, more people can enjoy the rich cinematic quality of a home theater at an affordable price, and can now consider a front projector as one of their choices for television viewing.”

Introduced in the shadow of its widely successful and award-winning Mitsubishi HC3000U, the HD1000U projector is designed with its same basic chipset, Texas Instruments’ DDP3020, and a modest imaging digital micromirror device (DMD) chip to keep costs low. The projector includes BrilliantColor, also from Texas Instruments, which uses a color-processing algorithm and system-level enhancements for greater brightness and truer, more vibrant colors while increasing mid-tone color levels by more than 50 percent.

At 1500 ANSI lumens, the HD1000U doesn’t require a completely darkened environment; it blasts enough light for a great home theater experience, even in rooms with windows. Sometimes bright projectors can wash out colors, but Mitsubishi’s new HD1000U has a seven-segment color wheel which provides rich and vivid colors without compromising its brightness.

With its HDMI connector, the HD1000U offers a true digital-to-digital high-def experience for the highest level of detail in its video display. It also provides an AV memory, which allows users to pre-set their favorite color and video preferences.

“We want an HD theater experience to become universal in today’s home,” said James Chan, director, product marketing, Mitsubishi Digital Electronics America’s Presentation Products Division. “The high quality performance and the low price of the HD1000U make that possible for virtually everybody in the market for a new TV.”

Availability, Warranty
Mitsubishi’s new HD1000U is currently available through online and retail outlets and authorized Mitsubishi dealers. The projector comes with Mitsubishi’s one-year limited warranty on parts and labor plus a 90-day limited warranty on the lamp.

About Mitsubishi Digital Electronics America Presentation Products Division
Mitsubishi Digital Electronics America’s Presentation Products Division markets an extensive line of professional presentation, front-projection home entertainment display systems and monitors, and is known for its award-winning, high-quality, accurate color reproduction technology. Products are sold through authorized distributors, resellers, dealers and system integrators throughout the United States. Mitsubishi Digital Electronics America is located at 9351 Jeronimo Road, Irvine, Calif., 92618. For more information, please call 888-307-0312 or http://www.mitsubishi-hometheater.com.

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Digital Light Processing, DLP and BrilliantColor are trademarks of Texas Instruments.

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Contact: Nancy Napurski
Lionheart Communications
310-283-0704
nnapurski@lionheartpr.com

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