LG is finally about to release their biggest and best OLED TV for 2016. The new Signature Series 77-inch 4K Ultra HD Smart OLED TV (OLED77G6P) arrives next month for an ungodly $19,999 price tag. Oh, and it comes with a new concierge service for one-on-one customer support and service. But if that breaks your budget, LG’s smaller 65-inch Signature OLED TV (OLED65G6P) shaves 12-inches and 12-grand off the price.
The 77-inch LG Signature OLED TV is the flagship of the expansive LG OLED TV portfolio for 2016, which includes the aforementioned 65-inch Signature OLED TV, as well as the LG OLED E6, B6 and C6 TV series.
Thanks to OLED technology’s unique ability to turn each pixel on or completely off, LG OLED TVs produce perfect blacks and flawlessly render crisp, vibrant colors and rich shadow details, even when bright objects are directly next to deep, dark areas (unlike LCD TVs, which have a halo effect from light bleeding). With 10-bit panels and processing, LG OLED TVs can render more than a billion possible color variations. Even better is that OLED TVs deliver incomparable picture quality even from wide viewing angles.
The LG Signature OLED TV is defined not only by its amazing picture quality, but also by its jaw-dropping design. The LG Signature OLED TV’s “Picture-on-Glass” sets new benchmarks in aesthetic design with an exceptionally thin depth (measuring about one-tenth of an inch), a translucent glass back and a powerful, forward-facing sound bar that doubles as a unique stand for an extremely low-profile bezel and stand.
In addition to including open-format HDR10, every 2016 LG OLED TV features Dolby Vision technology for an enhanced HDR experience. Using dynamic metadata to adjust color, contrast and brightness on a frame-by-frame basis, Dolby Vision content boasts superior color accuracy. And, instead of HDR10’s one-size-fits-all approach, Dolby Vision mapping engine technology ensures that content is optimized to the TV’s capabilities. Already the preferred format for filmmakers and content providers, Dolby Vision is supported by all seven major movie studios and many streaming partners.
LG OLED and SUPER UHD TVs are the first TVs to be compatible with both core HDR formats. This is important for consumers because it assures access to all the HDR content available today and peace of mind that their TV will handle new content to come. In addition, the entire 2016 LG OLED lineup carries the “Ultra HD Premium” certification. which identifies products that can deliver the high standards for performance and immersive experience as set by the UHD Alliance.
All LG OLED TV models come with the latest generation of LG’s acclaimed webOS Smart TV platform, which makes finding and switching between content options – including broadcast TV, streaming services and external devices – simple and fast. With enhanced mobile connectivity, remote features and more content options, LG webOS 3.0 makes it even simpler and more fun than ever for users to find and enjoy the content they want to watch, including a growing library of 4K and HDR programming.
As an exclusive benefit to LG Signature OLED TV owners that register their products, LG Electronics USA is launching “LG Signature Concierge” – a 24/7 VIP-level service providing one-on-one customer support. LG Signature Concierge includes a welcome package, a personalized call to explain program benefits, remote service, priority dispatch, and windowless technician arrival which pinpoints the arrival time to minimize the customer’s wait time. In addition, upon registration of the TV, LG Signature Concierge members receive a $200 American Express gift card, an LG G Pad Tablet and future access to special invitations.
Price and Availability
The LG 77-inch 4K Ultra HD Smart TV (OLED77G6P) will be available October 2016 for $19,999 MSRP. It will be available for pre-sale through select retailers nationwide starting Saturday, September 17th. The 77-inch LG SIGNATURE OLED TV will be supported by the new LG Signature Concierge service, an exclusive one-on-one customer support and service program.