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LCD Monitor Market Grows to an All-Time High of $36B

Industry Leaders to Discuss Opportunities for Continued Market Expansion at DisplaySearch US FPD Conference

With the consumer market for PC/CE products on the rise, a new replacement cycle for PC/IT products emerging with Windows Vista, and growth in emerging markets for IT related technologies, the worldwide market for flat-panel LCD monitors continues to grow as the market moves beyond the question of “CRT vs. LCD” to one of “Square LCD vs. Wide-Aspect Ratio LCD.” The transition timing for desktop displays from square to wide will be deliberated and debated by leading companies in the desktop displays market at the 9th Annual DisplaySearch US Flat Panel Display (FPD) Conference, North America’s largest display industry conference at the Hilton La Jolla Torrey Pines in San Diego on March 6-8.

The desktop display market has always had replacement cycles: from monochrome CRTs to color, from curved-faced CRTs to flat-faced CRTs and from CRTs to LCDs. This time, the transition is from the square-viewed world of home and office computing into one with wider and larger displays. Unlike the TV market which is almost purely driven by consumer needs and desires, desktop displays touch both the work and home environments. Wide desktop displays offer unique and separate advantages for each of these worlds, allowing for increased productivity in the B2B commercial work environment and for continued convergence of TVs and PCs in the B2C consumer home environment.

In the Managing the Next Desktop Monitor Replacement Cycle session, executives from the three largest LCD monitor companies in the world, HP, Dell and Samsung will present their views of the WW LCD monitor market which their companies helped to grow 25% on a unit volume basis from 2005 to 2006. An additional third party perspective will be offered by one of the world’s leading independent agencies dedicated to creating better work environments world wide, TCO Development.

Speakers in the Managing the Next Desktop Monitor Replacement Cycle session include:

— John Morriss, the VP and GM of HP’s Global Displays Business Unit, will lead off the session by providing insights into the display needs of office workers and consumers in various regions of the world. HP’s recent growth in the WW PC market is well documented, and John’s long-time experience in the displays market with HP and previously with stand-alone monitor companies like ViewSonic positions him to provide a unique insight into the complete market.

— Phil Ventimiglia, Dell’s Corporate Director of Displays Marketing, representing the WW best-selling brand of LCD displays, will present the varying viewpoints of their customers about adoption plans for wide displays as presented to Dell through their unique direct sales model, which allows for instant and direct communication with the customers.

— David Nichols, the Director of Display Marketing for Samsung Electronics America, has been the long time driver of Samsung branded displays in the North American market. While the major PC companies have almost completely transitioned over to offering only LCD desktop displays, stand-alone vendors such as Samsung dominate the CRT monitor space (which still had an 18% share of worldwide shipments in Q3’06) as well as focus directly on the upgrade cycle to wide with their ever-expanding line of wide-LCD displays, thus allowing them to achieve the WW #1 position in total desktop monitor shipments in recent quarters. David will provide his perspective on the role that a monitor-only company plays during major transition periods.

— Clare Hobby, the General Manager of TCO Development North America, will present TCO’s latest findings on display technologies in the work environment. An example of one ergonomic trend recently studied by this group is the “GlareType” display which has become quite popular in the Consumer market. While the term “glare” has carried negative connotations in the display market for many years, TCO has done some recent testing to validate whether these ideas are relevant, especially to various work environments.

This session will be introduced and moderated by Chris Connery, VP of Desktop Monitor Market Research at DisplaySearch.

The 9th Annual DisplaySearch US Flat Panel Display (FPD) Conference is sponsored by leading display industry companies. Platinum sponsors are Chief, LG.Philips LCD, Samsung and Vikuiti. Gold sponsors are Fusion Optix, HDMI and Micronas. Silver sponsors are USDC and the LCD TV Association. Media supporters include CustomRetailer, Dealerscope, Digital Signage Forum, HomeToys, HDTV Magazine, HDTV Solutions and Veritas et Visus. The official newswire sponsor is Business Wire.

Year after year, more than 85% of DisplaySearch US FPD Conference attendees rate the conference as very good or excellent. For more info or to sponsor and exhibit, please contact Heather Boudreau, Marketing & Events Specialist, at 516-625-6133 or heather_boudreau@displaysearch.com.

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About DisplaySearch
DisplaySearch, an NPD Group company, has a core team of 45 employees located in North America and Asia who produce a valued suite of FPD-related market forecasts, technology assessments, surveys, studies and analyses. The company also organizes influential events worldwide. Headquartered in Austin, Texas, DisplaySearch has regional operations in Chicago, Houston, Kyoto, San Diego, San Jose, Seoul, Shenzhen, Taipei and Tokyo, and the company is on the web at http://www.displaysearch.com.

About The NPD Group Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, visit http://www.npd.com.

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