For Immediate Release
iBiquity Digital and Crutchfield Announce Marketing Co-Promotion Program for Radio Broadcasters
Program Provides Revenue Opportunities for AM/FM Stations who have Transitioned to HD Radio Broadcasting
Las Vegas, NV – National Association of Broadcasters Show – April 22, 2004 – iBiquity Digital Corporation, the sole developer of HD Radio technology, and Crutchfield Corporation, the nation’s largest direct integrated marketer (catalog, call center, and Internet) of consumer electronics products, today unveiled an HD Radio marketing co-promotion program for AM and FM stations. The program provides:
(1) Copy and marketing assistance for broadcasters’ websites to educate consumers about HD Radio technology;
(2) A direct link from broadcasters’ websites to Crutchfield’s dedicated HD Radio web page at www.crutchfield.com/hdradio, offering access to the in-depth HD Radio information available exclusively at CrutchfieldAdvisor.com, as well as the opportunity to purchase HD Radio receivers from a recognized and respected retailer with a national presence;
(3) Incentives to broadcasters for sales realized from click-through customers.
Crutchfield carries both brands (Kenwood and Panasonic) of HD Radio receivers currently available and plans to offer additional brands as they enter the market.
“We are very enthusiastic about this program,” said Robert Struble, president and CEO of iBiquity Digital Corporation. “The hundreds of broadcasters that have licensed our HD Radio technology have built-in marketing opportunities through their websites and on-air time. This program creates a link between those opportunities and a national consumer electronics retailer, while providing incentives to broadcasters.”
“This program will make it easy for broadcasters to provide their listeners with accurate and up-to-date information about HD Radio products and their availability,” said Rick Souder, COO at Crutchfield. “This will become particularly important as new brands of HD Radio receivers enter the market later this year.”
Broadcasters can learn more about this program by contacting iBiquity’s Don Kelly, Broadcast Strategic Marketing Manager at kelly@ibiquity.com or at 410-872-1552.
About Crutchfield
Founded in 1974, Crutchfield Corporation is the nation’s largest direct integrated marketer (catalog, call center, and Internet) of consumer electronics products. It offers a convenient, full-service shopping destination to buyers of car and home audio/video products. Providing an unprecedented level of customer service, Crutchfield is noted for its high integrity, product expertise, and technical support. Mailed to approximately 7.5 million households, Crutchfield’s catalogs include comprehensive explanations of product and technology intended to help consumers make informed buying decisions. Crutchfield was the first authorized audio/video retailer on the Internet, launching its website (www.crutchfield.com) in the summer of 1995.
About iBiquity Digital
iBiquity Digital is the sole developer and licenser of HD Radio technology in the U.S., which will transform today’s analog radio to digital, enabling radically upgraded sound and new wireless data services. The company’s investors include 15 of the nation’s top radio broadcasters, including ABC, Clear Channel and Viacom; leading financial institutions, such as Grotech Capital Group, J.P. Morgan Partners, New Venture Partners, Pequot Capital and J&W Seligman; and strategic partners Ford Motor Company, Harris, Texas Instruments and Visteon. iBiquity Digital is a privately held company with operations in Columbia, MD, Detroit, MI, Redwood City, CA and Warren, NJ. For more information please visit: www.ibiquity.com.
