Home Theater Custom Installers Benefit From Broad LG Electronics Product Line

INDIANAPOLIS, Sept. 8, 2004 — LG Electronics is serious about the custom installation home theater market. Really serious.

That message is being delivered loud and clear here this week at CEDIA Expo 2004 where the consumer electronics giant is showcasing one of the industry’s broadest arrays of digital display and high-definition television (HDTV) technologies–from plasma display panels (PDPs) to liquid crystal displays (LCDs) to microdisplay (DLP and LCD) rear-projection HDTVs–for custom installers.

“As a world leader in both flat-panel PDP and large-screen LCD, LG is well positioned to provide compelling solutions for the exploding U.S. home theater market,” said Robert A. Perry, vice president, consumer electronics sales, LG Electronics U.S.A., Inc.

“Our goal is to maximize profits for our custom installation business partners, and our formula for success focuses on three key areas: products, customers and brand,” said Perry:

· “First, we are committed to offering the widest variety of products, technologies and features.”

· “Second, our sales channel strategy is designed around differentiated product offerings and controlled distribution to assure our customers a solid return on their investment with LG.”

· “Finally, we are investing heavily in introducing the LG brand–which is well known around the world–to American consumers.”

From LG’s first Digital Cable Ready plasma and microdisplay HDTVs, to advanced large-screen integrated LCD HDTVs, to unique digital HDTV receivers and recorders, the company is providing a wide range of custom installation solutions at CEDIA Expo 2004.

“While advanced technologies such as our exclusive XD Engine deliver optimum performance, installers and consumers alike can buy LG PDPs with confidence thanks to our 60,000-hour “DoubleLife” plasma panels (in 42- and 50-inch screen sizes), screen burn-in elimination technologies and warranty program,” Perry said.

About LG Electronics U.S.A., Inc.
Based in Englewood Cliffs, N.J., LG Electronics U.S.A., Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc., a $30-billion global leader in consumer electronics, information technology and communications products, headquartered in Seoul, South Korea. LGEUS comprises four core business areas: consumer electronics, home appliances, information technology products and mobile phones. In providing cutting-edge, performance-driven products for the largest digital market in the world, LGEUS’s goal is to enable the intelligent networking of digital products that will make consumers’ lives better and deliver on the promise of its “LG: Life’s Good” marketing theme. For more information, please visit www.lgusa.com.

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CONTACTS:
LG Electronics: John I. Taylor (847) 941-8181, jtaylor@lge.com

Ogilvy Public Relations: Kelly Gordon (312) 397-6044, kelly.gordon@ogilvypr.com