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ELAN, Sunfire and ATON Increase Annual Presence at Integrated Systems Europe Show in February

ELAN Home Systems, a leading manufacturer of award-winning multi-room audio/video and home control systems, along with sister companies Sunfire and ATON™, announced that they will have an increased presence at this year’s “Integrated Systems Europe 2009.”

The February 3-5, Amsterdam event is Europe’s number one show for professional audio, video and electronic systems integration. The three companies will showcase their latest products and technologies and will host a special evening reception and event for their International Distributors and Master Dealers. Guests will have the opportunity to meet with each other and the staff present, and cover a number of topics including product updates, new selling opportunities and more. Additionally, ELAN, Sunfire and ATON will conduct a special Global Partners award ceremony with honors for the Company’s top Distributors for 2008. The announcement was made today by Cat Fowler, ELAN’s Vice President of Inside Sales, Marketing, and Customer Services.

“We are truly excited about being able to meet face-to-face with our Dealers and Distributors from across Eurasia,” said Cat Fowler. “The dramatic growth we’ve experienced over the past year with our valued partners in the region has been exciting and encouraging. ISE is an ideal opportunity to reap on-the-spot feedback from our Partners so that we can continue to fine-tune products, selling opportunities, programs and support for even greater success in 2009.”

Michael Murray, ELAN’s International Sales Manager noted, “While Distribution is individual by brands, showing the complimentary product offerings of ELAN, Sunfire and ATON all in one booth at ISE will make floor time and meetings much more productive and efficient for our International guests. Since these manufacturers have worked together very closely for robust product integration, having access to all companies’ staff to answer technical and connectivity questions will also help Dealers package systems of greater value with higher profit potential.”

One new, important component of the tri-brand’s growth is the recent landmark introduction of ELAN Group manufacturer ATON on the International scene. According to Bob Williams, ATON’s General Manager, “Our products’ performance, capabilities and value ratio provides our Global Partners a multitude of new selling applications. We have been successful in creating sweet spot solutions in the signal routing arena; speaker level, line level and HD video all with a unique ease of installation, state-of-the-art quality and affordability. We’ve been astounded with the sales growth outside North America and are looking forward to building upon our early success.”

While many products and technologies will be shown, key products available will include ATON’s industry-first end-to-end digital multi-room solution (DH44) dubbed “Signal Routing for the Masses”, Sunfire’s Theater Grand Media Server (TGM-100), and ELAN’s new XP-8.4 Wireless Touch Panel (XP-8.4) and just introduced Serial Controller (SC-1). Also being shown for the first time will be ELAN’s elegant new industrial design which will be incorporated into all new and existing core multi-room and entertainment source products.

The ELAN Group of Sunfire, ELAN and ATON will be co-located at Booth 5P78 with fellow Linear company manufacturer Furman / Panamax. This year’s expo is located at the RAI Exhibition Centre in Central Amsterdam, (Europaplein 2-22) The Netherlands. The ELAN Group will host an exclusive, invitation-only reception for the companies’ international partners on Wednesday February 4th,, which will include the Top Distributors award ceremony for each of the three brands. For more logistics information please call Cindy Haley or Kim Stone at 859.269.7760. For press information, please contact Cat Fowler or Rick Gratz at ELAN at the same number, or Steven Style as noted below.

About ELAN Home Systems:
ELAN Home Systems is a leading manufacturer of innovative, award-winning Multi-Room audio/video and home control systems. Based in Lexington, KY, the company’s systems were the first to integrate audio, video, phones and third-party products to create a seamless, easy-to-use “whole house” experience. The company’s unique products provide complete lifestyle, feature-rich solutions, yet can be configured to fit the specific needs of every homeowner. ELAN products are distributed through a comprehensive channel of select Dealers and Distributors throughout the United States, Canada and 58 countries worldwide. To learn more, visit

About Sunfire:
Based in Snohomish, Washington and founded by renowned audio innovator Bob Carver, Sunfire Corp. designs, develops, manufactures and markets luxury home theater and audio products that deliver exceptional performance, features and value, creating powerful, emotional experiences wherever they are heard. Still very much involved, Bob Carver serves as Sunfire’s Chief Technical Officer. Dedicated to improving the state of the art in audio processing for home theater, Sunfire’s numerous patented technologies represent over 35 years of scientific research culminating in several industry firsts. Innovative patents include the Tracking Downconverter™ power supply used in the company’s acclaimed, award-winning subwoofers and amplifiers, as well as the High Pressure, High Back-emf technology also used in its subwoofers. To learn more, visit

About ATON:
ATON products are designed using multiple control and distribution technologies to provide easy-to-install systems that route, control and deliver audio and video content throughout the home. The company’s core technologies include Dynamic Level Adjustment (DLA) Speaker Level Audio Routing, Radio Frequency (RF), Infrared (IR), and Category 5 (Cat5) digital distribution of audio and video. Organized in late 2005 as a development group, the company has been working on key products aimed at providing innovative, affordable systems for consumers. ATON, a division of ELAN Home Systems, LLC is based in Lexington, Kentucky, and sells through a distribution network to custom installers. To learn more, visit

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