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ELAN Announces Prizes For Dealer Attendees

ELAN Home Systems with sister companies; Sunfire, HomeLogic, and ATON announced today that, as an added incentive for their Dealers, the Group will award more than $30,000 in product prizes to attendees of their massive nearly 50 city ‘Takin’ It to the Streets’ North American road show. Limited-edition T-Shirts and other prizes will be awarded at each road show session with major grand prizes to be drawn and given to eight lucky Dealer attendees at the conclusion of the tour in July. The announcement was made by Paul Starkey, ELAN’s Executive Vice President of Sales and Marketing.

‘Takin’ It to the Streets’ will kick-off with a pre-tour show collocated with the Spring 2009 EHX at The Orange County Convention Center March 11 through 14, before officially hitting the road and taking more than 30 new products to the streets in late March. In direct response to Dealer’s concerns regarding cutting down on travel expenses and show attendance, the Companies have joined together in a creative way to bring all of the products and new opportunities directly to Dealers in their own backyards.

Similar to a manufacturer “line show”, the 2009 ‘Takin’ it to the Streets’ road show sessions are designed to be the stage for one of the biggest product rollouts and new sales promotions of the year with a keen eye on saving Dealers time and money. The road show will include a remarkable number of new products from ELAN, HomeLogic, and Sunfire, as well as showcase hot products from ATON — all in one place!

Road show admission is free for Dealers, with advance online registration, who will benefit from special tour-only selling promotions for all four of the Group’s brands. Dealers will also have the awesome opportunity to win prizes onsite at each of the various tour stops and become eligible to win one of eight grand prizes comprised of major systems from each brand through drawings to be held at the close of the tour.

Systems include a complete Sunfire 5.1 HRS Home Theater System, either an ELAN Home System or Sound Package, a HomeLogic fully loaded Mobile “iCool” Control package including an iPod touch, and an ATON CAT5 Digital Audio System to be awarded at the conclusion of the tour. Four iPod touches, pre-loaded with the brand new HomeLogic Mobile Control App, will be also be awarded. This new solution notably works both inside and outside the home. Additional details regarding the drawings will be announced soon.

The EHX preview will include direct access to key company personnel and offer overviews and demos of the four brands’ hottest new products. Dealers will also get a close look at the system giveaways that comprise the more than $30,000 in prizes that are designed to spark product interest, give back to the Dealers and get the latest technology into the hands of the people who be selling it.

“Our focus with this first-of-its-kind product launch is to get out in the field to give our Dealers an unprecedented on-your-doorstep, in-your-face experience with the ELAN Group’s most exciting new products and systems. ‘Takin’ it to the Streets’ guarantees that as many of our Dealers as possible can get the tools and knowledge that will help their businesses succeed,” stated Mr. Starkey. “At a time when we hear others are cutting programs and Dealer incentives, we are upping the ante by investing heavily in this tour and giving back to our valued loyal partners by making the most of their time and awarding our attendees with major prizes.”

All fully registered Dealers confirmed in attendance at a show session will receive special Dealer discounts and buying plans as well as become eligible to win one of four state-of-the-art systems from ELAN, Sunfire, HomeLogic and ATON.

Following the Orlando pre-shows, the ‘Takin’ it to the Streets’ tour will crisscross the entire country and include jaunts to Hawaii and Canada. The outreach will bring nearly 100 individual sessions to more than 30 states plus Canada. The tour commences on March 31st in Kansas City, Missouri and will continue throughout the following months, ending on June 3rd in Toronto, Canada. The tour will bring the collective brands’ technologies to venues that are all located within a short drive for roughly 90% of Dealers.

Additional details about the celebration and tour, including new products, promotions, tour dates and locations are now available at Free registration is required to attend the EHX Kick-Off and all official tour sessions and is also available online at this link. Dealers planning to attend an EXH session are urged to register today, as sessions are close to sold out and attendees must be registered in order to participate. Further information is available by calling Cindy Haley or Kim Stone at 859-269-7760. An EHX Expo pass is available at no charge through March 10th at

A hi-resolution ‘Takin’ it to the Streets’ road show logo and grand prize photo are available for download via the following links:

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PRIZE PHOTO CAPTION: Some of the $30,000 in system and product prizes ELAN, HomeLogic, Sunfire and ATON are awarding to dealers as part of the Group’s 50 city ‘Taking it to the Streets’ road show kicking off at EHX 09.

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