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Creative Live! Cam Optia AF Webcam Released

Creative Live! Cam Optia AF – the Only Plug & Play PC Web Camera with Auto Focus is Now Available; Modify Your Voice and Add Unique Visual Effects with Included Software

Creative (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today announced that the Creative Live! Cam Optia AF is now available at,,,, and for US$129.99. The Creative Live! Cam Optia AF is the only auto focus PC web cam that’s completely Plug & Play – no driver installation is required.

The Creative Live! Cam Optia AF features a true 2-megapixel sensor and Live! View technology for sharp, HD-resolution video. The sleek, stylish Live! Cam Optia AF comes with Creative’s proprietary Audio FX software, which enables users to modify their voices to reflect various accents or to sound like different creatures. Users can even inject different moods into their voice, or make a male voice sound like a female, or a female voice sound like a male! The Audio FX is part of an overall software suite which also includes exclusive Video FX, which enables users to add exciting backgrounds and add special effects such as hats or wigs. The technology embedded in the Creative Live! Cam Optia AF makes video conferencing in busy locations clear and echo-free, using dual adaptive array microphones and Live! Audio technology, which greatly reduces background noise.

“The Creative Live! Cam Optia AF is dramatically different from other web cameras on the market,” said Dr. Jeff Stoen, general manager for video and imaging at Creative. “In addition to introducing the only auto-focus PC web camera, we have invented completely unique software that forever changes video chatting. You can change your voice or your image, all in real time, for really fun, hilarious conversations with friends and family.”

The Creative Live! Cam Optia AF works seamlessly with popular instant messaging programs including Skype, Yahoo! Messenger, Windows Live Messenger and AIM.

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