Marketing Executive to Offer Insight and Experience to Industry Group
HOLLYWOOD, FL — February 20, 2006 — Ms. Coleen Sterns, president of Hollywood, Florida-based Marketing Matters, a full service integrated marketing communications agency, has been selected to serve on the Consumer Electronics Association (CEA) Audio Division Board effective January 1, 2006. The Audio Division fosters the growing curiosity of surround sound, MP3 and other audio technologies and product designs that are ushering in dramatic new ways for people to enjoy music. With over 16 years experience in the industry, Ms. Stern’s marketing and branding expertise will serve as a valuable resource on the board for the ever-changing trends in audio reproduction.
“I’m honored to be selected to the Audio Division Board and look forward to partnering with my esteemed colleagues,” said Ms. Sterns. “We have the opportunity to explore fresh new marketing and branding initiatives that communicate value to consumers and highlight the importance that audio plays in today’s connected lifestyle.”
Ms. Sterns is an acknowledged innovator in advertising, branding, and the development of diverse integrated communications campaigns. Since Marketing Matters inception in 1997, Sterns has generated growth for such companies as AVAD, Panamax, Runco International, and Phase Technology. Her agency has excelled in the tasks of driving tradeshow presence; the production and distribution of sophisticated catalogs and brochures; and balancing each with coordinated media relations. Ms. Sterns is a well sought-after speaker and trainer at industry tradeshows and business seminars around the country on how to take advantage of marketing and communication resources to expand one’s business impact.
“Coleen Sterns will be a tremendous asset to the Audio Board,” said Allyson Pahmer, Senior Manager of Member Programs at CEA. “We’re looking forward to her contributions as we kick off an exciting and productive year for the Audio Division.”
As leaders of CEA’s Audio Division, the Audio Board convenes monthly via teleconference to discuss pending issues. The group’s first national gathering will be during CEA’s Entertainment Technology Summit in Washington, DC on March 14th.
About CEA
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA’s members account for more than $125 billion in annual sales. CEA’s resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.
CEA also sponsors and manages the International CES — Defining Tomorrow’s Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.
About Marketing Matters
Since its inception in 1997, Marketing Matters has been a full service integrated marketing communications agency based in Hollywood, Florida. The agency offers turnkey management and high quality marketing materials and services, helping its clients manage their brands effectively and in turn expand their market presence. Among Marketing Matters’ specialized services are: public relations, advertising, programs and product launches, and the designing of promotional materials that range from a single page flyer to a monthly newsletter or a sophisticated multi-page catalog. Marketing Matters also provides custom publishing, full tradeshow and event management, website design and development, corporate identity development, and other services that ensure successful branding and realization of marketing objectives. For more information about Marketing Matters and its services, visit www.marketingmatters.net < http://www.marketingmatters.net/> or contact Veronica Esbona at (954) 925-1511 or veronica@marketingmatters.net.
