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B&O Partners with bulthaup

Bang & Olufsen America Inc. Announces National Partnership with German Innovative Kitchen Designer bulthaup corporation

Integrating state-of-the-art audio and video products into seven new bulthaup showrooms in the United States

June 14, 2005 — (Chicago, IL) Bang & Olufsen America, Inc, the North American provider of luxury home theaters and custom multi-room music systems, will announce its national partnership with bulthaup corporation, the German kitchen architecture pioneer with a reputation for excellence in design, engineering and craftsmanship, at the 2005 NeoCon World’s Trade Fair on Tuesday, June 14, 2005 in booth number 6052 on the seventh floor of the Merchandise Mart in Chicago, IL.

Under the partnership, Bang & Olufsen will be outfitting seven newly re-designed bulthaup showrooms with its custom audio and video products, demonstrating complete multi-room solutions. The partnership began in mid-May with the bulthaup showroom in New York. Bang & Olufsen products will soon be featured in bulthaup showrooms in the following cities: Los Angeles, Chicago, Dallas, Atlanta, Miami and Washington DC.

Since 1925, Bang & Olufsen has built an international reputation for creating products that continually demonstrate the company’s commitment to technological innovation and design excellence. As bulthaup is internationally recognized for its classic minimalism and unparalleled functionality, Bang & Olufsen products can now be viewed in additional retail showrooms that evoke the same characteristics as the Bang & Olufsen competencies — simplicity, technical excellence, cutting edge design, and ease-of-use.

“Design is one of our hallmark competencies at Bang & Olufsen, where we converge technical excellence with emotional appeal,” states Zean Nielsen, Director of Marketing for Bang & Olufsen America, Inc. “Now through our partnership with bulthaup, we have the opportunity to bring the magic of Bang & Olufsen products to customers who already appreciate true, state-of-the art design and best of class quality and performance.”

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Additionally at NeoCon 2005, Bang & Olufsen will announce the arrival of its 37 inch plasma screen, the BeoVision 4, of which its compact size and revolutionary picture quality will offer the ultimate viewing experience that can be displayed in any room of the house — including the kitchen!

For a live product demonstration and sneak preview of the virtual Bang & Olufsen and bulthaup showrooms, Director of Marketing of Bang & Olufsen America, Zean Nielsen and bulthaup’s Vice President, Sales and Marketing, Dominic Lepere, will be available for one-to-one interviews to discuss innovative lifestyle technologies and all encompassing solutions for the home! For more information on the event or to set up your interview, please contact Monica VanDyke, Public Relations Manager, 847-590 4920 or mcy@bang-olufsen.dk

ABOUT BANG & OLUFSEN
Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world renowned for a distinctive range of quality consumer electronic products that represents our vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. The Bang & Olufsen Group manufactures a unique range of televisions, music systems, loudspeakers, telephones, medical, and multimedia products. With more than 2,400 employees, and products sold in more than 60 countries worldwide, Bang & Olufsen’s turnover for the 2003/2004 financial year was DKK 3,613 million (EUR 486 million). Further information about Bang & Olufsen a/s is available from www.bang-olufsen.com.

ABOUT BANG & OLUFSEN AMERICA, INC.
Headquartered in the Greater Chicago area, Bang & Olufsen America Inc. is a fully owned subsidiary of Bang & Olufsen a/s of Struer, Denmark. It was founded in 1972 and provides support and development for 50 retail outlets in the continental US, Mexico, Dominican Republic and Canada.

ABOUT bulthaup
After 50 years of experience in revolutionizing the kitchen environment, bulthaup has earned a reputation for excellence in design, engineering and craftsmanship. In addition to their unparalleled functionality and technological market leadership, bulthaup products clearly demonstrate the high quality of the materials from which they are made, coupled with classic minimalism. bulthaup products are characterized by a reduction to the essentials, unifying sensuality, ergonomic factors and perfection of details. From the choice of materials and the precise workmanship of each individual element, through to color and form, all aspects of design focus on overall quality and lasting value. bulthaup is guided by the power of perfection and the power of ideas.

bulthaup showrooms can be found in 14 cities in North America – New York, Los Angeles, Atlanta, Chicago, Dallas, Denver, Houston, Miami, Minneapolis, Philadelphia, San Diego, San Francisco, Seattle, Washington D.C. and coming soon to Toronto. bulthaup can be found in over 40 countries worldwide. For further information call 800-808-2923 or visit www.bulthaup.com.

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