Trade Organization Showcases New Uses for the Global Standard at CTIA
At this week’s CTIA WIRELESS I.T. & ENTERTAINMENT 2008, the Bluetooth Special Interest Group (SIG) will be pumping up the noise around its upcoming low energy and high speed specifications, and using the newest member of its marketing team, the Bluetooth branded Lamborghini Diablo Roadster, to do it. Unveiled for the first time this week, the specially branded sports car will be making appearances throughout the year to educate and excite consumers about Bluetooth wireless technology.
Show attendees who stop by booth 207 can get a taste of the good life Bluetooth technology has to offer for both today and tomorrow. Along with the photo opportunity the Lamborghini Diablo provides, attendees will see demonstrations of hot new Bluetooth products built with the current version of the technology, 2.1 + EDR, featuring simplified pairing.
Industry watchers interested in learning more about the future of the technology using the low energy specification should plan to attend the Bluetooth Low Energy Educational Seminar (http://www.wirelessit.com/events/event_details.cfm?calID=788) on Thursday, September 11th, from 11 a.m. to 12 p.m. in the Moscone Center West Hall, Room 2000. Bluetooth low energy technology is projected to initially enable personal sensors in sports, fitness and medical devices. Pedomoters, heart rate monitors and blood pressure sensors will track and send any measurable information wirelessly via Bluetooth low energy to laptops, phones or watches. The Bluetooth SIG has developed an interactive view of the future of Bluetooth low energy technology in several different use cases that can be explored at http://www.Bluetooth.com/lowenergy.
“We saw a big hole in the wireless industry for makers of devices with small, long-lasting batteries that were looking for a way to go wireless,” said said Michael Foley, Ph.D., executive director of the Bluetooth SIG. “Bluetooth low energy technology provides the long lasting, high functionality these manufacturers need and will enable a whole new class of devices and applications in the areas of home health, sports and fitness, entertainment and automotive.”
The Bluetooth SIG has recently moved Bluetooth high speed technology, set to run over 802.11 or UWB protocols, into the organization’s highly regimented testing program. Bluetooth high speed wireless technology will enable streaming video, large data transfers and bulk synchronization of applications between trusted devices without the need for wires, revolutionizing the personal area network to include a complete wireless entertainment solution.
With the classic version of the technology as well as the Bluetooth low energy and high speed versions, the organization is opening up a whole new world of ways to use Bluetooth technology — from low energy sensors that help
patients manage care at home to high speed transfer of video from mobile phone to DVD player in the car.
About Bluetooth Wireless Technology
Bluetooth wireless technology is the global short-range wireless standard for personal connectivity of a broad range of electronic devices. The technology continues to evolve, building on its inherent strengths — small-form factor radio, low power, low cost, built-in security, robustness, ease-of-use, and ad hoc networking abilities. More than nine new Bluetooth enabled products are qualified every working day and 18 million Bluetooth units are shipping per week. There are over two billion Bluetooth devices in the marketplace and that number climbs daily, making it the only proven wireless choice for developers, product manufacturers, and consumers worldwide.
About the Bluetooth SIG
The Bluetooth Special Interest Group (SIG), comprised of leaders in the telecommunications, computing, consumer electronics, automotive and network industries, is driving development of Bluetooth wireless technology and bringing it to market. The Bluetooth SIG includes Promoter group companies Ericsson, Intel, Lenovo, Microsoft, Motorola, Nokia and Toshiba, along with over 11,000 Associate and Adopter member companies. The Bluetooth SIG, Inc. headquarters are located in Bellevue, Washington, U.S.A. For more information please visit http://www.bluetooth.com.
The Bluetooth word mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc.