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BenQ Announces High-Value General-Purpose Digital Projector For Home and Business

BenQ Announces High-Value General-Purpose
Digital Projector For Home and Business
MP610 offers a strong midrange solution with a 2000:1 contrast ratio,
SVGA native resolution and brightness of 2000 ANSI lumens

INDIANAPOLIS, Ind. (September 9, 2005) – BenQ, a leading manufacturer of digital lifestyle devices, today announced the MP610 digital projector, high-value, general-purpose unit that is ideal for home and business applications. The MP610 offers a strong mid-range solution for open environments such as living rooms and conference rooms, featuring SVGA native resolution of 800 x 600, a brightness of 2000 ANSI lumens and a 2000:1 contrast ratio.

BenQ’s MP610 offers an auto-off function (5, 10, 15, 20 min.) and an ultra-long lamp life of 3000/4000 hours for enhanced projector life and overall viewing time. The sRGB color reproduction is perfect for graphic professionals who require the best color quality. The MP610 is ideal for everyone, especially travelers, who can now enjoy perfect projection while on the road using the special high altitude mode.

The MP610 is compatible with several different video system input/output configurations, including NTSC, PAL, SECAM, and HDTV (480p, 576p, 720p, and 1080i). Whether used in home, business or public environment, the MP610 is equipped with a password protection function for maximum security. In addition, the MP610 features BenQ proprietary Golden Ratio Color Wheel that provides high-grade color reproduction to produce more natural flesh tones by delivering better color saturation on red and blue than standard RGB without sacrificing green. This feature enhancement brings a rich true color picture to all video formats, especially your favorite DVD, high definition television show, or sporting event.

For optimum viewing, the MP610 features nine application modes that shift color, brightness and contrast levels based on the type of use, whether it be gaming or simply watching a video.

MP610 Technical Specifications

9.37″ (w) x 3.70″ (h) x 11.14″ (w) unit dimensions
Approximate 6 lbs weight
DLP Chipset
2000:1 contrast ratio
5-segment Golden Ratio Color Wheel
16:9 aspect ratio
SVGA native resolution

2000 ANSI lumens
Whisper Quiet 25db (eco-mode)
Inputs: NTSC, PAL, SECAM, and HDTV (480p, 576p, 720p, and 1080i)

The MP610 will be available in September with an estimated MSRP of $1,199. It can be purchased through authorized BenQ distribution Channels.

About BenQ
BenQ is an industry leader in networking lifestyle devices with an expertise that encompasses display, storage, imaging, wireless and broadband areas.

BenQ has manufacturing plants in Malaysia, Mexico, China and Taiwan. The company has 14,812 employees worldwide, supporting a strong global sales marketing and service network spanning Asia-Pacific, Europe and the Americas. BenQ has research and development facilities in Taiwan (Hsinchu Lab), China (Suzhou Software Development Center) and California, USA (Wireless Technology Center), and has more than 2000 research and development employees in Suzhou, Taipei, Taoyuan, Hsinchu and San Diego. BenQ has amassed 1,645 global patents. 2003 revenues exceeded US$3.6 billion dollars. For more information about BenQ, please visit our website at

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# # #

Media Contacts:
BenQ America Corp.
T: 949-255-9459

Ricky Lyddon/Daniel Rhodes
Euro RSCG Magnet for BenQ
T: 951-272-1888 ext. 17/30

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