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Axxess Converts Any Factory Car Radio to HD Radio

HOLLY HILL, FL, JANUARY 9, 2007: Upgrade a factory head unit to an HD Radio receiver and start enjoying crystal-clear CD-quality sound, new HD2 multicast channels and data services with Axxess Digital Interfaces’ revolutionary HD Radio package.

Designed to work with a factory-installed automotive radio, the product consists of a universal HD Radio tuner box and an interface specific for each vehicle class. Once installed, the package enables the factory radio to receive the enhanced digital HD Radio audio standard — which brings stunning CD-quality sound to FM stations and rich FM-quality sound to AM stations.

HD Radio technology also provides participating radio stations with multicasting capabilities that allow additional programming streams — which result in expanded programming choices for listeners without the monthly fee of satellite radio services. The Axxess HD Radio package enables the reception of HD Radio wireless data — titles, artists, weather or traffic alerts — directly on your receiver’s display screen (if factory head unit has text display capability).

According to iBiquity Digital Corp., the developer of HD Radio technology, approximately one new HD Radio broadcaster goes on the air each day, reaching every major United States city and 80 percent of all listeners. By 2008, more than 90 percent of the U.S. population will be able to receive HD Radio broadcasts.

“Since Axxess has always been a leader in digital interface technology, we are again the first to market with an innovative product,” said Bill Lauer, Metra Electronics’ Vice President of Mass Merchandising and New Product Development. “The Axxess HD Radio package now makes it possible for people to receive HD Radio broadcasting and all of its benefits without having to replace their existing factory head unit.”

For pricing and additional information, contact Metra Electronics toll-free: 800-221-0932, or visit www.metraonline.com. Call for availability.

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Based in Holly Hill, FL, with offices in Long Beach, CA, Metra Electronics (www.metraonline.com) is a leader in the auto sound industry as parent company of such consumer and professional installation brands as Axxess, Monkey Video, Raptor, Silencer, The Install Bay and Tsunami, as well as the Ethereal brand of home audio/video interconnects.

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