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AVAD Partners with SAMSUNG to Distribute its Award-Winning Line of Consumer Electronics

Supply Chain Value-Added Distributor to Provide Greater Market Penetration and Improved Dealer Services for SAMSUNG Electronics

FT. LAUDERDALE, FL — March 29, 2004 — AVAD LLC, America’s preeminent custom home technology distributor, announced a partnership with SAMSUNG, the world’s fastest-growing brand, to distribute its highly-acclaimed and award-winning lines of home entertainment products. AVAD will begin distributing SAMSUNG’s leading technology in the Visual Display category before the end of first quarter, 2004. The partnership enhances distribution of Samsung’s products within the custom installation market, and strengthens AVAD’s continuing expansion efforts to reflect the company’s focus on meeting its dealers’ needs.

AVAD will act as more than SAMSUNG’s distributor, however. Acting as a comprehensive supply chain partner, AVAD will create a nationally consistent marketing plan that focuses efforts locally to build brand presence among Electronic System Contractors. In addition, AVAD will provide the brand’s dealers with product training, complete technical support, and fast and easy inventory access for more responsive customer service, improved turns, and higher profits. AVAD will open SAMSUNG’s distribution with the brand’s premium Flat Panel Plasma and LCD TVs, Micro Display DLP and Integrated Digital Flat Screen TVs.

“We’re very excited to have a trusted name like SAMSUNG behind our efforts to provide Electronic Systems Contractors nationwide with real solutions to expanding the automated home industry,” said Joe Piccirilli, managing director of AVAD. “Clearly, manufacturers realize the value-added benefits AVAD provides. This partnership adds to SAMSUNG’s leading brand position and growth efforts through the definitive market penetration and comprehensive dealer services that are AVAD’s signature. For our dealers, SAMSUNG provides superior products that guarantee customers the exciting home theater experience they aspire.”

Flat Panel Leadership
Stunning examples of TV display technology headline SAMSUNG’s product portfolio. The new 57″ TFT-LCD HD-TV prototype, revealed for the first time at CES 2004, is the largest possible size for a 5th Generation LCD fabrication. The 57″ TFT-LCD prototype joins other advanced models, such as SAMSUNG’s 70″ PDP TV, in dramatizing the company’s flat screen leadership.

SAMSUNG now offers the broadest range of TFT-LCD TVs from 15″ to 57″ models. All feature SAMSUNG’s patented Digital Natural Image Engine (DNIe) technology to ensure the greatest clarity in high definition (HD) broadcast signals. To accompany its new line of HDTVs, SAMSUNG is also introducing the Blu-ray Disc Recorder (BD-R1000), a blue laser-based optical disc device that features both ATSC digital and NTSC analog recording and playback features.

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SAMSUNG is staying true to its message of delivering innovation in the form of high value, high performance and high design products to the market.

About SAMSUNG Electronics

SAMSUNG Electronics Co., Ltd. is a global leader in semiconductors, telecommunications, and digital convergence technology. The company employs approximately 75,000 people in 89 offices in 47 countries, and posted record US$49.6 billion in sales and US$ 5.9 billion in net income in 2002. SAMSUNG Electronics is the world’s leading manufacturer of advanced semiconductors, TFT-LCDs, CDMA mobile phones, monitors and VCRs. The company consists of four main business units: Device Solution Network, Digital Media Network, Telecommunication Network and Digital Appliance Network Businesses.

For more information about SAMSUNG Electronics, please visit www.samsung.com.

About AVAD

AVAD, LLC is the most complete home integration solutions provider in the United States. Its in-depth technology offering of the most trusted names and progressive continuing education programs provide all the support necessary to design and implement complete home solutions. AVAD stocks products for home theater, lighting controls, distributed audio/video, central vacuum, and more for just-in-time delivery from each of its 21 locations nationwide. With complete technical training and certification for industry hallmarks like CEDIA’s Installer Level I Certification, AVAD is unparalleled in its commitment to expanding dealers’ businesses and profits.

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AVAD exemplifies this concept with the Dealer to Builder (D2B) program, which links members of its 8000+ dealer corps with homebuilders across the United States to outfit new homes with in-demand, cutting-edge electronic systems.

Product lines that AVAD distributes and supports include Belden, Bose, Carlon, ChannelPlus, Coleman Cable, H-P Products/Dirt Devil Central Vacuum Systems, D-Link, Draper, Fujitsu, Harman Kardon, Lutron, Middle Atlantic Products, Inc., NetStreams, OnQ Technologies, OpenHouse, Panamax, Panasonic Audio/Video, Panasonic Phones, Peerless, Philips, Polk Audio, ProConnect, ProFlex, Replay TV, RTI, ScreenPlay by InFocus, Sharp, SharpVision, Spaun USA, VisionArt, Universal Remote Control, and more.

For more information about AVAD and its services, visit their website at www.avad.com or contact Joe Piccirilli at (954) 484-3221 or info@avad.com.

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