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AVAD Partners with Chief

America’s Leading Distributor of Custom Home Electronics Adds Mounting Solution Manufacturer to Roster of Best Brands

Van Nuys, Calif. — June 11, 2007 — AVAD LLC, America’s leading distributor of custom home electronics, announced today that the company has entered into a distribution agreement with Chief, the leader in mounting solutions and accessories for projectors and flat panel displays.

Effective immediately, AVAD will carry Chief mounts for flat screen TV’s and projectors: Reaction Articulating Arms, In-Wall Accessories, Cinematic Motorized Mounts and Projector Mounts and Accessories at each of the company’s 37 U.S. locations. By partnering with AVAD, Chief now has access to the AVAD network of over 9,000 dealers, enabling the company to broaden its reach within the custom installation market.

“We’re excited to build a new relationship with Chief, which will allow us to offer their high-quality mounts to our dealers,” said Bob Gartland, president of AVAD. “Our goal is to always provide the most innovative and reliable AV products to our dealers. Partnering with Chief allows us to continue that mission.”

AVAD will serve as a supply chain partner to distribute Chief products, creating a go-to market plan that focuses efforts locally to build brand presence among electronic system contractors across the United States. In addition, AVAD will provide dealers with Chief product training, complete technical support and fast and easy access to inventory at locations across the country.

AVAD dealers will benefit from a wide variety of Chief’s unique flat panel mounting solutions, affording them the freedom to design home electronic systems that truly work within a room, regardless of space requirements.

“Our new relationship with AVAD combines the strong dealer base AVAD has developed with its local service and support with some of Chief’s most innovative product solutions,” said Steve Durkee, vice president of Sales for Chief Manufacturing Inc. “Additionally, we trust AVAD to distribute our products because the company’s demonstrated support systems and product training align with Chief’s core values.”

In Brief: Release Summary
• AVAD will now distribute Chief mounts at all 37 locations.
• AVAD will now carry Chief mounts for flat screen TV’s and projectors at each of the company’s 37 U.S. locations.
• By partnering with AVAD, Chief now has access to AVAD’s network of over 9,000 dealers, enabling the company to broaden its reach within the custom installation market.
• AVAD dealers now have a unique flat panel mounting solution that truly works with a room, regardless of space requirements.

About Chief Manufacturing Inc.

Chief Manufacturing, a division of CSAV — Chief/Sanus Audio Visual, has more than 29 years of proven product and service excellence. Committed to responding to industry needs in the Pro AV, Residential and Office markets, Chief offers a complete line of mounts, lifts and accessories for flat panel displays and projectors.

Chief continues to design innovative mounting solutions that complement the technology they support. With multiple product awards and patented designs, Chief provides unique mount features, and is recognized for delivering not only quality products, but knowledgeable, helpful customer service.

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U.S. and Europe sales offices support a global network spanning the Americas, Europe, the Pacific Rim and beyond. Chief distribution centers are located in Minnesota and the Netherlands.

For more information, visit


AVAD, LLC, a wholly-owned subsidiary of Ingram Micro, Inc., is the most complete home integration solutions provider in the United States. Its in-depth technology offering of the most trusted brands and progressive continuing education programs provide all the support necessary to design and implement complete home electronic systems solutions. AVAD stocks products for home theater, lighting controls, distributed audio/video, central vacuum, and more. AVAD also provides just-in-time delivery from each of its 37 locations nationwide.

AVAD is dedicated to dealer education, training and skill advancement, as evidenced by AVAD University’s over 450 online and classroom continuing education classes held each year.

By partnering with CEDIA for key industry training courses such as Installer Level I and II Certification, Designer Boot Camps and Home Theater Workshops, AVAD is unparalleled in its commitment to the betterment of the industry and the dealer’s bottom line.

AVAD exemplifies this concept with the Dealer to Builder (D2B) program, which links highly-trained and qualified members of its 9,000+ dealer corps with homebuilders across the United States to outfit new homes with in-demand, cutting-edge electronic systems.

Product lines that AVAD distributes and supports include: Acme Brackets, APC, Aprilaire, Artison, Atlantic Technology, Belden, Bose, Carlon, ChannelPlus, Chief, Coleman Cable, H-P Products/Dirt Devil Central Vacuum Systems, D-Link, Draper, Fujitsu, Gefen, Goo System-Visual Reality, Inc., Harman Kardon, InFocus ScreenPlay, iPort, JVC Professional Products Company, Key Digital, Lutron, Marantz, Middle Atlantic Products, Inc., NetStreams, Niles Audio, Niveus Media, OmniMount, OnQ Technologies, OpenHouse, Panamax, Panasonic Phones, Peerless, Philips, Polk Audio, PROconnect, ProFlex, RTI, Samsung, Sharp, SharpVision, Spaun USA, Terk, Toshiba, Universal Remote Control, Velodyne and more.

In July 2005, AVAD was acquired by Ingram Micro, Inc., making its parent company the leading distributor for solution providers and custom integrators serving the fast-growing consumer electronics and home automation markets in the United States.

For more information about AVAD, visit

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