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AVAD Enters Distribution Agreement with Encore! Home Entertainment

America’s Leading Distributor of Custom Home Electronics Adds
Theater Seating Manufacturer to Roster of Best Brands

Van Nuys, Calif. — October 5, 2007 — AVAD LLC, America’s leading distributor of custom home electronics, announced today that the company has entered into a distribution agreement with Encore! Home Entertainment, a leading manufacturer of home theater seating, entertainment centers and TV stands. This partnership will enhance the distribution of Encore’s products within the custom installation market and further broaden AVAD’s already vast product assortment and commitment to carrying the best brands to benefit its dealers.

According to Bob Gartland, president of AVAD, Encore! was selected as its national theater seating partner based on the quality and value of its products. This was enhanced by a container direct cross-dock program which allows AVAD the ability to offer extremely competitive pricing to its dealers. Gartland stated: “In our search for a national theater seating partner, AVAD evaluated several potential companies and product offerings. When we realized the level of innovative engineering and design that Encore!’s products employ, plus the advantage of the container direct pricing program we could develop, it became clear that Encore! was the best brand for us.”

“I had noticed that many of Encore!’s dealers were AVAD customers, and those customers held AVAD in high esteem,” said Rich Serlin, vice president of sales and marketing at APA Marketing, the parent company of Encore! Home Entertainment. “I also found that there was a significant, important segment of the CE community served by AVAD that we were not set up to service. After receiving repeated suggestions from these customers to talk to AVAD, I contacted them, and needless to say, I was very excited that AVAD selected Encore! as its theater seating partner.”

AVAD will act as more than Encore!’s distributor, however. By partnering with AVAD, Encore! has access to its network of over 9,000 dealers. AVAD will also provide the brand’s dealers with the best and most frequent training, technical and application support, as well as next day delivery for more responsive customer service, improved turns and higher profits.

Effective immediately, AVAD will distribute one of Encore!’s better luxury home theater seats, specially designed and built for AVAD, at all 37 locations. Its modular design, quality construction and moderate price point make it a great choice for consumers. It provides great comfort, premium top grain leather in the seating areas and the flexibility of creating a custom layout to fit within any size room.

In Brief: Release Summary
• AVAD has selected Encore! Home Entertainment as the company’s national theater seating partner.
• AVAD selected Encore! based on the quality and extraordinary value of their products, enhanced by a container direct cross-dock program which allows several AVAD distribution centers to split container direct purchases.
• Effective immediately, AVAD will distribute one of Encore!’s better luxury home theater seats, specially designed and built for AVAD, at all 37 locations.

About Encore! Home Entertainment

Encore! Home Entertainment is a branded division of APA Marketing, a 19 year old importer of casual dining and wood and upholstered home entertainment furniture. Encore! designs, sources, imports and distributes its products from two U. S. distribution centers, in Nevada and North Carolina. Encore! also offers container direct programs and mixed container programs from its overseas factories.

Encore!’s corporate offices are in Henderson, NV, a suburb of Las Vegas. The site was chosen because of Nevada’s positive business climate, its proximity to the new World Market Center–likely to become the most prominent marketing center for furniture in the world–proximity to the Consumer Electronics show and many consumer electronics buying group conventions.


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AVAD, LLC, a wholly-owned subsidiary of Ingram Micro, Inc., is the most complete home integration solutions provider in the United States. Its in-depth technology offering of the most trusted brands and progressive continuing education programs provide all the support necessary to design and implement complete home electronic systems solutions. AVAD stocks products for home theater, lighting controls, distributed audio/video, central vacuum, and more. AVAD also provides just-in-time delivery from each of its 37 locations nationwide.

AVAD is dedicated to dealer education, training and skill advancement, as evidenced by AVAD University’s over 450 online and classroom continuing education classes held each year.

By partnering with CEDIA for key industry training courses such as Installer Level I and II Certification, Designer Boot Camps and Home Theater Workshops, AVAD is unparalleled in its commitment to the betterment of the industry and the dealer’s bottom line.

AVAD exemplifies this concept with the Dealer to Builder (D2B) program, which links highly-trained and qualified members of its 9,000+ dealer corps with homebuilders across the United States to outfit new homes with in-demand, cutting-edge electronic systems.

Product lines that AVAD distributes and supports include: Acme Brackets, APC, Aprilaire, Artison, Atlantic Technology, Belden, Bose, Carlon, ChannelPlus, Chief, Coleman Cable, H-P Products/Dirt Devil Central Vacuum Systems, D-Link, Draper, Dymo/RhinoPRO, Encore!, Escient, Fujitsu, Gefen, Goo Systems-Visual Reality, Inc., Harman Kardon, InFocus ScreenPlay, iPort, JVC Professional Products Company, Key Digital, Labor Saving Devices, Lutron, Marantz, Middle Atlantic Products, Inc., Midlite, MuxLab, NetStreams, Niles Audio, Niveus Media, OmniMount, OnQ Technologies, OpenHouse, Optoma, Panamax, Panasonic Phones, Peerless, Philips, Polk Audio, PROconnect, ProFlex, RTI, Rockustics, Samsung, Sharp, SharpVision, Spaun USA, Terk, Toshiba, Universal Remote Control, Velodyne and more.

In July 2005, AVAD was acquired by Ingram Micro, Inc., making its parent company the leading distributor for solution providers and custom integrators serving the fast-growing consumer electronics and home automation markets in the United States.

For more information about AVAD, visit

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