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Aperion Audio Launches Enriched Retail Website for the Online Speaker Shopper

New web site includes tools for personalized speaker system configuration, education through Aperion “U” and a new customer community.

Portland, OR — July 23, 2007 — Aperion Audio, a manufacturer and direct seller of home theater loudspeakers, heralds the launch of its completely new website. The new site is the result of two years of rigorous work, incorporating research into online shopping trends, tempered by a compilation of customer feedback. The site includes enhancements to Aperion’s exclusive tools for creating personalized system configurations, as well as additions to their generous offerings in audio technology and buyer education.

“The site was designed to greet our customer’s where ever they are in their buying process,” says Aperion Audio VP of Marketing, John Wanderscheid. “Our ‘Store’ offers an expedited path to featured systems and a quick trip to checkout. It’s ideal for customers that have either completed their research or for those who come to the site after reading a compelling review or receiving a personal recommendation.”

For the visitor who is beginning the purchase process with research, Aperion delivers extensive resources in the ‘Aperion University’, offering an array of audio and home theater courses designed to both educate and entertain. Additionally, there is a new community forum, unfiltered user reviews, and greater access to industry reviews and award information.

Building on the customization tools of the previous website, Aperion devised interactive features that assist the buyer in creating a system customized to individual taste, room size, and budget. Through the creation of a “My Aperion” account, Aperion Audio customers may track their order, view their history, create a profile for use in the new Aperion Forum, instantly locate product documentation related to their chosen speakers and become an honorary member of the Aperion family.

“Aperion believes that education and community feed back play a vital role in the speaker buying process. Our new site empowers our customers to direct their own experience,” says CEO Winthrop Jeanfreau. “We believe the speaker buying process is much more than just visiting a big box retailer — when consumers learn and connect with each other, it enables them to make the right choices for their situation, not choices forced upon them by s}alespeople.”

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For more information on Aperion Audio, please visit www.aperionaudio.com.

Based in Portland, Oregon, Aperion Audio designs and manufactures loudspeakers that deliver uncompromised sound quality and audio performance at an unmatched value. Aperion sets a new standard for customer service and support as evidenced by their trademarked risk-free, 30-day in-home audition. As a direct online retailer, Aperion embraces their customers by allowing them to test-drive their speakers before the commitment to buy; they assume all of the risk and provide their customers all of the enjoyment. To learn more, log on to www.aperionaudio.com.

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