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Alpine Electronics Drives Consumers to Go Beyond Stereo

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New Sales Promotion Touts Multi-channel Sound Systems

TORRANCE, Calif., September 2005 — Alpine Electronics of America, Inc. announced the “Go Beyond Stereo” sales promotion, which focuses on raising consumer awareness of multi-channel music and encouraging consumers to upgrade from their CD-based original equipment manufacturer (OEM) systems to multi-channel systems. The effort includes a suggested multi-channel system for consumers that retails for less than $2,000. The new promotion will launch at authorized Alpine dealers in the U.S. on Oct. 1 and run through Dec. 31.

“The future of automotive sound is multi-channel. This promotion helps dealers tell the story and gets consumers to realize how much better the in-vehicle sound experience can be,” said Stephen Witt, vice president, Brand Marketing, Alpine Electronics.

For dealers, there will be a support kit that includes a dangler for in-store use. Additionally, the kit will include digital artwork files to create customized ads, postcards and flyers to support the promotion. The support kit also will have Alpine’s multi-channel reference DVD disc, which contains songs and sound demos for in-store demonstrations that will help consumers understand the multi-channel concept.

Other supporting tactics include a “Go Beyond Stereo” section on the www.alpine-usa.com site, with exposure on the home page and separate product benefit page, which will go live on Oct. 3. The “In Tune With Alpine” e-mail newsletter will be sent to the Alpine consumer e-mail database on Oct. 3 as well.

The featured “Go Beyond Stereo” system will help consumers create theater-quality, multi-channel sound in their cars at an attractive price point. The high-performing components create a richly detailed and completely enveloping personalized surround sound atmosphere at a suggested retail index of $1,980 (installation costs are separate).

The featured “Go Beyond Stereo” 5.1 multi-channel system includes:
– DVA-9860: In-dash DVD/CD/MP3/WMA/AM-FM head unit with integrated Dolby Digital and DTS output
– MRA-F350: 5-channel digital theater amplifier
– MRP-M350: Mono amplifier
– SBS-05DC: 1 DIN, in-dash center-channel speaker
– SPR-17LS: 6.5-inch component 2-way speaker
– SPR-17LP: 6.5-inch coaxial 2-way speaker
– SWR-1042D: 10-inch dual 4-ohm subwoofer

About Alpine Electronics
Alpine Electronics is the world’s leading automotive consumer electronics system supplier and an ISO certified global corporation. Alpine specializes in engineering solutions for mobile multimedia system integration that includes digital audio and video playback, digital broadcast reception, satellite-linked navigation and device connectivity. With research and development facilities in Asia, Europe and the U.S., Alpine is the global specialist for premium sound systems and in-vehicle navigation for both after-market and OEM factory installations. Alpine Electronics is a consolidated subsidiary of Alps Electric Co., Ltd., one of the world’s premier manufacturers of electronic components for computer, communications and car electronics equipment. Visit www.alpine-usa.com to learn more about Alpine products or to find an authorized retailer.
# # #

Alpine Media Contacts:
Jennifer Cody / Connie Sung
WONGDOODY Communications
(310) 285-0181 x208 / x221
jennifer.cody@wongdoody.com
connie.sung@wongdoody.com

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