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Advanced Media Introduces Two New Additions to Additions to Its White Inkjet Printable Disc Line

Its PopularAdvanced Media Introduces Two New Additions to Its White Inkjet Printable Disc Line

New Double-Layer DVD+R Printable and 52x CD-R Media Hub Printable Discs Added to Company’s Well-Known and Respected RIDATA Brand

Diamond Bar, CA — May 5, 2005 — Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, has added two more inkjet printable optical discs to its expanding lineup. The new products are a double-layer DVD+R and a 52x CD-R. Both have a white inkjet-printable top surface and the 52X CD-R prints right down to the hub. The new additions enhance the large offering of printable storage media offered by Advanced Media.

“These two new, white inkjet printable RIDATA discs give users even more choices in media that allow vibrant, customized labels, that hold up very well under light exposure” stated Harvey Liu, RITEK USA president. “The fact one is now a printable dual-layer DVD+R and the other an exceptionally high-speed hub printable CD is further indication our engineers are continually developing industry-leading products of superior quality.”

The RIDATA white inkjet printable disc line offers an ideal surface to print crisp, colorful graphics or clear, easily readable text on a variety of RIDATA recordable disc formats from high speed CD-R to the huge storage capacity the double layer DVD+R offers. Recent tests have proven the printing consistency of the RIDATA white inkjet printable surface and its resistance to fading from light exposure or water damage. The company also offers thermal printable discs.

The advanced, single-sided dual layer (DL) DVD+R disc has an amazing 8.5GB of storage capacity, enough for up to four hours of DVD-quality video, 16 hours of VHS-quality video, or over 120 hours of MP3 audio. It is compatible with all current DVD video players and DVD-ROM drives as well as new DVD+R DL drives. It is ideal for virtually any business or household application.

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A key advantage of the 2.4x dual layer disc’s configuration is convenience. It allows users to read, write, or view nearly twice the amount of data than do single-layer, 4.7GB DVD discs without having to flip sides or change discs. It offers the largest compatible DVD backup and data archiving format for computer drives.

Passing multiple quality control tests, the RIDATA 52X CD-R hub printable inkjet white optical disc is one of the most reliable digital data storage media available. Users can create professional looking CDs of their favorite data, video, or audio material. The water-proof disc features 700 MB or 80 minutes worth of storage capacity; excellent performance; and very low block error rate (BLER).

Long-storage acceleration tests demonstrate it is capable of providing more than 100 years of guaranteed storage. It also has excellent light stability; conforms to the Orange book, Part II; and provides superior UV and heat resistance.
The RIDATA dual-layer DVD+R inkjet white and 52x CD-R hub printable inkjet white optical discs are now available through selected retailers, RIDATA distributors, and at various online outlets. They feature popular pricing for a wide variety of quantities.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world’s largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: CD-R/RW, DVD-R/RW, DVD+R/RW/DL, and DVD-RAM optical discs; flash memory cards, adapters, and reader/writers; USB EZ drives; and assorted media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. RITEK’s commitment to quality control is proven by its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications.

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Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 or e-mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.

-30-

Contact:
Carol Warren
Antarra Communications
(714) 891-3660
cwarren@antarra.com

(c)2005 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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