In the ongoing battle of the HDR format wars (Dolby Vision vs. HDR10+), Samsung just scored another win. The company announced that its TVs will be the first to be able to display 4K content from streaming services Disney+ and Hulu encoded in HDR10+ dynamic HDR.
According to Samsung, beginning this week, Disney+ is offering access to over 1,000 Hulu titles in HDR10+ within the Disney+ app, with additional Disney+ and Hulu content coming in the future. To access this content in HDR10+ format at launch, customers will need to use the Tizen version of the Disney+ app, available exclusively on Samsung TVs. We expect other TVs that support HDR10+, such as Panasonic, TCL and Hisense, will also get access to this content in HDR10+ in the near future.
While Dolby Vision has a huge market share in 4K streaming content, the rival HDR10+ dynamic HDR format has been making in-roads to more and more of the top streaming services. As of the time of publishing this article, you can now find HDR10+ content on Disney+, Hulu, Amazon Prime Video, Google TV, Megogo, Paramount+, Rakuten, and YouTube. As of October, 2025, AppleTV+ and HBO Max are still only offering content in HDR10 or Dolby Vision.
According to Inbeom King, Vice President of Visual Display Business at Samsung Electronics: “HDR10+ revolutionizes the way we enjoy content, offering enhanced contrast and more vivid colors for an unparalleled viewing experience. We are delighted to introduce this technology onto Disney+ and remain committed to collaborating with various partners to broaden HDR10+ support across our product range and the wider streaming landscape.”
HDR10+ is a next-generation high dynamic range (HDR) technology. While HDR10 uses static luminance data based on a film or TV show’s brightest and darkest points, dynamic HDR technologies like HDR10+ use dynamic metadata to optimize visual performance scene-by-scene. This allows TVs to still capture the bright specular highlights of a sunrise without losing shadow detail in a darker scene. A variation of HDR10+ called HDR10+ Adaptive uses a light sensor embedded in the TV to react in real-time to the ambient lighting in your room and dynamically adjust brightness and contrast for available lighting conditions.
Specifically, Samsung tells us that HDR10+ content on Disney+ and Hulu will be accessible via Samsung Crystal UHD TVs and above, from 2018 onward, as well as select Samsung Smart Monitors. That includes the latest 2025 Samsung screens across Neo QLED 8K, Neo QLED 4K, OLED, The Frame Pro, The Frame, QLED and most recently, Samsung Micro RGB TVs.
Related Reading:
- WTF is HDR10+?
- WTF is HDR?
- WTF is Dolby Vision?
- Netflix announces Support for HDR10+
- Dolby Vision 2 Has Been Announced: Here’s What We Know So Far
