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Focal Naim Canada’s Northern Exposure Gets a Lift From Azione Unlimited Partnership

CI integrators in the Great White North are about to have greater access to Focal Naim Canada products with this new partnership.

Focal Naim Canada Azione Unlimited Partnership

There are some things best left unsaid about Canada at the moment, but if there is one thing that is true about Canadians across the board, it is that investment in their home defines them.

Having grown up in two of Toronto’s most expensive neighbourhoods, I am aware of what it means to overpay significantly for a property and how expensive it can be to update it and keep it. Your home is not only your heavily taxed castle, but a showroom for the latest and best.

A big part of that includes home entertainment.

Southern Ontario, Montreal, Calgary, and Vancouver are huge home theater and multi-room audio markets and if you don’t have a strong market presence in those locations that represent almost eighty percent of Canada’s population — you have nothing.

Focal Naim Canada is very aware of that reality (and the extremely high cost of living) and have wisely begun to invest in Focal Powered By Naim locations in select Canadian cities.

But that’s clearly not enough in a country where the largest population centers are spread out from coast-to-coast and potential clientele have rather regional tastes and expectations.

People building new homes or renovating older ones may not have any experience with traditional high-end audio/video retailers and will rely on the builder who likely has a relationship with a CI-focused companies that generally only offer a select group of brands.

Focal Outdoor Speakers and Naim Audio Components
Focal Littora Outdoor Speakers and Naim Audio Components

Focal Naim Canada, has announced that its core brands, Focal and Naim, has joined Azione Unlimited, the Smart Home Association, as a vendor member to serve the dealer members in Canada.

“We are thrilled to integrate Focal and Naim into the Canadian Azione Unlimited line card, as this partnership marks a significant milestone in our journey,” said Romain Vet, Vice President Sales and Marketing of Focal Naim Canada. “We believe that this collaboration will not only enhance our presence in Canada but also allow us to offer our high-end products to the discerning clients that dealer members of Azione serve.”

Azione Unlimited is the premier association for CI-focused integrators and retailers in the Canadian market. Representing over 40 members across the country, Azione Unlimited is renowned for its commitment to delivering innovative solutions and valuable educational resources to its members.

By becoming a part of Azione Unlimited, Focal Naim Canada aims to expand its presence and strengthen its position in the Canadian market and provide Azione Unlimited members with access to its exceptional audio products.

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“One of the philosophies of Azione Unlimited is to have the right partners – and for our Canadian contingency, Focal and Naim is a perfect match,” said Patrick McCarthy, Director of New Business Development and Member Services for Azione Unlimited. “We are proud to have a world-class partner like Focal Naim join our family of vendor members and share their excitement to further develop our incredible dealer members in Canada.”

As part of this integration, Canadian Azione Unlimited members will have exclusive access to Focal and Naim’s premium audio solutions, including Focal custom integration products, high-fidelity speakers, and headphones, and Naim electronics.

Focal Bathys Headphones and in-wall/on-wall speakers
Focal Bathys Wireless Headphones and In-wall/On-wall speakers

Focal Naim Canada is confident that this partnership will result in a mutually beneficial relationship, allowing both parties to achieve their goals in the Canadian market.

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