Connect with us

Hi, what are you looking for?

Articles

Online Viewing of Movies and TV Shows Doubles in 2009

Service providers must deliver content across multiple viewing platforms to remain competitive

The number of U.S. broadband households watching premium online content, including movies and TV shows via the Internet, doubled in the last year, according to Broadband, Communications, and Entertainment Bundles, a new study from Parks Associates. Currently over 25 million U.S. broadband households regularly watch full-length TV shows online, while over 20 million watch movies online.

The international research firm reports that the growing popularity of online portals such as Hulu.com shows rapid growth in the number of viewers who use the Internet to watch long-tail and premium content. This shift highlights the opportunity for service providers to extend their current pay-TV and video-on-demand services to include online and mobile video features. In fact, providers will have to embrace online video services, including the ability to deliver content across multiple platforms, if they are to remain competitive and attract new subscribers.

“Consumer interest in time-shifting content through online portals has increased significantly,” said Jayant Dasari, Research Analyst, Parks Associates. “Close to 40% of broadband households today watch full-length television shows over the Internet. Enabling access to content anytime through any broadband-enabled device will be a significant challenge for the service providers. However, broadband video opens new revenue channels and opportunities to upgrade subscribers into higher tiers of services.”

The next step, according to Dasari, is for content owners and distributors to come to a consensus on business models so they can monetize consumer interest in online media.

[Source: Parks Associates]

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Advertisement

You May Also Like

Articles

I discovered not everybody agreed that high resolution audio sounded any better than a CD.

Articles

VIZIO just released a software update for all SmartCast TVs dating back to 2016, along with all current 2019 models. The new Alexa features...

Articles

Stuff to know when shopping for a new 65-inch LCD or OLED 4K Smart TV.

Articles

Samsung edged out Huawei in earned media impressions for each of their new foldable smartphone announcements.

Advertisement

ecoustics is the unbiased resource for the latest technology news, coolest gadgets, and best consumer electronics. Plus get product reviews, roundups and deals from all over the web on everything electronic. Read more



Copyright © 1999-2020 ecoustics | Disclaimer: ecoustics may earn a commission when you buy through links on our site.