The Information Super Toll Road: An Intended Consequence of Net Neutrality
The specifics of the Net Neutrality fight, and the proposed guidelines (which will soon become rules) are all a smoke screen. Let's talk about how the future is likely to unfold if a reasonable agreement is not reached.
There's an ongoing battle between Level 3 and Comcast that has found its way into the news. It's a good example of the kind of issues that are intended consequences of the Net Neutrality debate. Netflix uses Level 3 to deliver its videos to customers. It pays Level 3 for bandwidth. If you are a Comcast customer, you pay Comcast for bandwidth. In theory Level 3 is getting paid and Comcast is getting paid and everything should be fine. However, in order for your Netflix movie to arrive at your Comcast-connected home, the bits have to pass from Level 3 to Comcast. If you're Comcast, this is an excellent place to put a tollbooth.
Up to now, Level 3 and Comcast have had an arrangement that allowed each company to send bits bidirectionally. The arrangement was made back when both companies sent about the same amount of bits to each other. But now that Level 3 is sending more bits through Comcast than Comcast is sending through Level 3, Comcast wants to be paid. This is the nature of the current battle in its simplest terms. But, like I said, it's a smoke screen.
On September 21, 2009, Communications Commission (FCC)
Chairman Julius Genachowski outlined the concrete actions
he believed the Commission would have to take to preserve a
free and open Internet. He said, "The Internet is an extraordinary
platform for innovation, job creation, investment, and opportunity.
It has unleashed the potential of entrepreneurs and enabled the
launch and growth of small businesses across America. It is vital
that we safeguard the free and open Internet."
The commissioner presented six principles that we might use to
craft these new rules:
- Consumers are entitled to access whatever lawful Internet
content they want.
- Consumers are entitled to run whatever applications and
services they want, subject to the needs of law enforcement.
- Consumers can connect to networks whatever legal devices they
want, so long as they do not harm them.
- Consumers are entitled to competition between networks,
applications, services and content providers.
- Service providers are not allowed to discriminate between
applications, services and content outside of reasonable
- Service providers must be transparent about the network
management practices they use.
This week the Chairman spun his position a bit. He is now in favor of bandwidth metering to allow Internet service providers to charge based upon actual usage (a "pay for what you actually use" as opposed to an "all you can eat" model).
The cliche description for the public Internet (courtesy of Al Gore) is the "Information Superhighway." It's a reasonable metaphor for the way information travels around the Internet. Even engineers like to call bunches of bits getting from place to place, "traffic."
In the physical travel world, you can get from place to place several different ways. You can walk, ride a bike, take a car, take a bus, take a train or fly. Of course, while some places are only accessible by air, we all know that remote locations very often require us to use multiple modes of transportation. Now, imagine that people are bits.
The physical transportation world also has a fairly well defined class structure. It is segmented with modes of travel that efficiently meet the needs of each constituency — and it is economically segregated. You are about as likely to find an Upper Eastside Socialite in the lounge at the Port Authority bus terminal waiting for a bus to South Carolina, as you are to find a single mother of six on welfare in the Admiral's Club at JFK Terminal 8 waiting for her first class seat to the Vineyard. It happens, but not often. Most of the time, modes of travel: air, train, bus, car, bike, feet, are a function of economic class, means and emergent need. So, to keep the metaphor going, imagine that Comcast is Cathay Pacific Airlines and Time Warner Cable's basic broadband service is Amtrak and Verizon's low-end DSL service is Greyhound.
How would we expect the economic landscape to look in a world where, instead of one Information Superhighway, we'd have web of public and privately owned Information Super Toll Roads? Would we expect people who could only afford Greyhound bus service to do business with companies in Europe or Asia? Would we expect people who could only afford Amtrak train service to compete with people who could deliver merchandise overnight via air? Would organizations that own toll roads make it just a little too expensive to compete with them? Would organizations that own airlines charge competitors for extra bags and bigger seats? Keep asking travel questions, they all apply!
It is hard to be optimistic about a future world where there is a low-powered free and open Internet and a web of private toll roads owned by non-governmental organizations that inherently compete with their customers. The specter of such a world bodes ill for innovation, entrepreneurship and, in some ways, even the doing of digital life.
This line of thinking begs for the question: Will a plurality of Internet under-classes evolve? Want a current day analogy? Look at the prepaid mobile phone business. It's huge, and so unstructured that even the service providers don't know who is using their products or how they are using them.
Back in the day, phone companies charged us for making calls, but receiving a call was free. This was a function of technology, not desire. As soon as cell phones hit the market, we started paying for time used (bandwidth) both coming and going. What's happening with Net Neutrality is a fight over exactly the same issue. Now, we pay for the bandwidth we use on one end. If this goes the wrong way, we (you and I) will pay for bandwidth both coming and going. On a personal level, this is not onerous. However, at the enterprise level, if we were to govern America for the best possible GDP (as opposed to governing for corporate profits) it has the potential to be a huge problem.
I am NOT advocating any government involvement with the Internet. I think government has proven that it has no business being in any business. However, this is not a debate you can leave to others. Get your elected officials on the phone. Take a few minutes to learn about the issue. This is the moment that we have to step up and become architects of our digital future. Become part of the solution … America needs you!
About the Author: Shelly Palmer is the host of "Digital Life with Shelly Palmer," a weekly half-hour television show about living and working in a digital world which can be seen on WNBC-TV's NY Nonstop Tuesdays at 10p Eastern and online, and the host of "MediaBytes," a daily news show that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and the President of the National Academy of Television Arts & Sciences, NY (the organization that bestows the coveted Emmy® Awards). Mr. Palmer is the author of Television Disrupted: The Transition from Network to Networked TV (2008, York House Press) and the upcoming, Get Digital: Reinventing Yourself and Your Career for the 21st Century Economy (2009, Lake House Press). You can join the MediaBytes mailing list here. Shelly can be reached at email@example.com For information visit www.shellypalmer.com
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