|Left, Dr Ulrich Bez, Aston Martin’s Chief Executive Officer and right, Bang & Olufsen’s Chief Executive Officer Torben Ballegaard Sorensen.|
Bang & Olufsen and Aston Martin are proud to announce a creative and strategic partnership at the top of the premium sector. Together, Bang & Olufsen and Aston Martin present a partnership of two innovative companies with a proud tradition in technology and design. Both Bang & Olufsen and Aston Martin blend an unrelenting quest for technical excellence with an uncompromising commitment to quality and style, and both have the courage to go far beyond the conventional.
Dr Ulrich Bez, Aston Martin’s Chief Executive Officer, describes the new association between the companies as a landmark collaboration between two market leaders. “Without technological innovation, neither Aston Martin nor Bang & Olufsen would have achieved the reputation they have today as leaders in both design and performance,” he says. “Elegance and excellence go hand in hand, and designers, engineers and specialists in both companies will work closely together to achieve a benchmark result.”
Bang & Olufsen Chief Executive Officer Torben Ballegard Sorensen also believes the two companies have much in common, and not just in terms of esteem and ambition. “There are deep similarities between our cultures and heritage. Bang & Olufsen’s values are rooted in passion and performance as well as design and craftsmanship. These are exactly the same values that you experience in an Aston Martin,” he says.
Renowned for so much more than unparalleled performance on road and track, an Aston Martin combines refinement with exhilaration, a key component of which is the sound of the engine, as finely tuned as a musical instrument. This adds another level of sonic complexity, and presents a unique set of acoustic challenges. “We have to create a synthesis of the senses in a sports car,” Ballegard emphasizes.
Both companies appreciate the value of individuality, and at Bang & Olufsen there is a very real human element to every stage of the design and manufacturing processes, from the integral role played by the classically trained tonmeisters to the hand finishing of the products. Aston Martin take the same approach, and all their engines carry the signature of the engineer who signs off on the motor.