Connect with us

Hi, what are you looking for?

New Products

Bang & Olufsen and Aston Martin Announce Creative Partnership

417259.jpg
Left, Dr Ulrich Bez, Aston Martin’s Chief Executive Officer and right, Bang & Olufsen’s Chief Executive Officer Torben Ballegaard Sorensen.

Bang & Olufsen and Aston Martin are proud to announce a creative and strategic partnership at the top of the premium sector. Together, Bang & Olufsen and Aston Martin present a partnership of two innovative companies with a proud tradition in technology and design. Both Bang & Olufsen and Aston Martin blend an unrelenting quest for technical excellence with an uncompromising commitment to quality and style, and both have the courage to go far beyond the conventional.

Dr Ulrich Bez, Aston Martin’s Chief Executive Officer, describes the new association between the companies as a landmark collaboration between two market leaders. “Without technological innovation, neither Aston Martin nor Bang & Olufsen would have achieved the reputation they have today as leaders in both design and performance,” he says. “Elegance and excellence go hand in hand, and designers, engineers and specialists in both companies will work closely together to achieve a benchmark result.”

Bang & Olufsen Chief Executive Officer Torben Ballegard Sorensen also believes the two companies have much in common, and not just in terms of esteem and ambition. “There are deep similarities between our cultures and heritage. Bang & Olufsen’s values are rooted in passion and performance as well as design and craftsmanship. These are exactly the same values that you experience in an Aston Martin,” he says.

Renowned for so much more than unparalleled performance on road and track, an Aston Martin combines refinement with exhilaration, a key component of which is the sound of the engine, as finely tuned as a musical instrument. This adds another level of sonic complexity, and presents a unique set of acoustic challenges. “We have to create a synthesis of the senses in a sports car,” Ballegard emphasizes.

Both companies appreciate the value of individuality, and at Bang & Olufsen there is a very real human element to every stage of the design and manufacturing processes, from the integral role played by the classically trained tonmeisters to the hand finishing of the products. Aston Martin take the same approach, and all their engines carry the signature of the engineer who signs off on the motor.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Our Reviews

Integrated Amps & Stereo Receivers

The Moonriver Audio 404 (€3000) is an integrated amplifier. Made in Sweden. With a modular design structure that lets users upgrade the modules instead...

Digital Music Systems

The HiFi Rose RS201E Media Player offers both high-resolution audio and video in a category with a lot of compelling options.

Integrated Amps & Stereo Receivers

Proof positive that not all watts are created equal. Especially those designed by Nelson Pass.

Amplifiers

Is the AXA35 the best affordable way to reconnect with your music? Indeed it is.

Bookshelf Speakers

Stuck at home working remotely and bogged down by TPS reports? The PSB Alpha P5 loudspeakers may be your salvation.

Reviews

What are the best phono preamps of 2021? We break down 3 of the very best from Croft, iFi, and Pro-Ject.

You May Also Like

New Products

SVS updates its entry-level series of home theater subwoofers in sealed (SB-1000 Pro) or ported (PB-1000 Pro) designs for $499 / $599.

Articles

Will Spotify HiFi finally be the catalyst for renewed interest in better sounding hi-fi for younger listeners? I think so.

Articles

Are there affordable vintage audio loudspeakers worth seeking out?

Articles

All 4 of these affordable audiophile turntables are dramatically better than anything else in the category below $500 and give you a solid platform...

Advertisement

ecoustics is the unbiased resource for the latest technology news, coolest gadgets, and best consumer electronics. Plus get product reviews, roundups and deals from all over the web on everything electronic. Read more



Copyright © 1999-2021 ecoustics | Disclaimer: ecoustics may earn a commission when you buy through links on our site.