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Yahoo Licenses Brand To Diamond Electronics

Yahoo!-branded Diamond Home Theater Systems and DVD Players are Available

SAN DIEGO, Dec. 6 /PRNewswire/ — One Diamond Electronics, Inc. (dba Diamond Electronics), a leading international marketing, manufacturing and distributing company, today announced the launch of five new consumer electronics products in the United States. Through an agreement with Yahoo! to license the Yahoo! name, Diamond Electronics will manufacture, distribute and market these Yahoo!-branded products in the United States, Mexico, and Canada.

Diamond Electronics today introduced five Yahoo!-branded consumer electronics products: two home theater systems and three standard DVD players. These new products are now available online at http://www.intreo.com.

“Yahoo! is one of the most recognized and well-respected brands in the world, and Diamond Electronics is pleased to be able to license the equity of the Yahoo! brand for our consumer electronics products,” said Russell Herring, vice president and general manager of Diamond Electronics. “These products will be very stylish, high-quality and reasonably priced, with cutting-edge features and designs sure to add character and ambiance to any room.”

Launch Details
According to Kent Dickerson, Diamond Electronics’ vice president of sales and marketing, the company has identified three market segments for the Yahoo!-branded consumer electronics products it will begin marketing this fall. “Yahoo!-branded products targeting the Millennial market will focus on young and hip 18- to 28-year-old customers,” Dickerson said. “For the Prosumer market, Diamond Electronics will focus on 25- to 45-year-old professionals. Naturally, Yahoo! consumer electronics for the General Market will be designed for consumers in all demographic groups.”

Today Diamond Electronics introduced five Yahoo!-branded consumer electronics products: Two home theater systems and three standard DVD players.

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YHT-630 Home Theater System:
With a suggested retail price of $199, the YHT-630 is a compact, 210-watt Home Theater System. The easy on-screen set-up menu delivers all the benefits of progressive scan DVD video, complemented with advanced audio technology. Digital amplification and DivX(R) certification provide amazing performance. The YHT-630 offers unusually polished styling at its modest price point and plays DVD-, DVD-R-, DVD-RW-, CD-R-, CD-RW-, MP3-, JPEG-, Kodak playback- and DivX(R)-media.

YHT-650 Home Theater System:
Style, performance and innovative features set the stage for this advanced Home Theater System. Dolby Pro Logic II, DTS, and 5.1 Surround Sound audio complement the progressive scan function and 16:9 (widescreen) and 4:3 (normal) viewing aspect ratios. Digital amplification and DivX(R) Certification highlight the truly inspired design. With a suggested retail price of $269, the YHT-650 supports DVD-, DVD-R-, DVD-RW-, CD-R-, CD-RW-, MP3-, JPEG-, Kodak playback- and DivX(R)-media.

YDP-305 DVD Player:
With a suggested retail price of $79, the YDP-305 DVD player is a truly unique, ultra-compact DVD player great for use with TVs in any room in the house. Forward-thinking features include a 4-in-1 memory card reader and a USB port for conveniently viewing digital images. The YDP-305 also features16:9 (widescreen) and 4:3 (normal) viewing ratios, and is compatible with DVD-, DVD-R-, DVD-RW-, CD-, CD-R-, CD-RW-, MP3-, JPEG- and Kodak Picture CD media.

YDP-700 and YDP-701 DVD Players:
The YDP-700 and YDP-701 are the ultimate in DVD player style and performance. At a suggested retail price of $99, these two DVD players not only reveal cutting-edge designs for different room settings, but also offer such features as Dolby Digital technology and 16:9 (widescreen) and 4:3 (normal) viewing ratios. Both play DVD-, DVD-R-, DVD-RW-, CD-, CD-R-, CD-RW-, MP3-, JPEG- and Kodak Picture CD media. In addition to having 3.5mm composite video/audio out connections for easy set up, a headphone jack for private listening is included. All of these innovative products come with a full-featured, convenient remote control.

Yahoo!-branded consumer electronics products will initially be available for purchase online at http://www.intreo.com.

About Diamond Electronics
Headquartered in San Diego, California, Diamond Electronics (officially One Diamond Electronics, Inc.) is a leading international marketing, manufacturing and distributing company offering a complete end-to-end supply chain solution. In Mexico, Diamond supplied the DVD player that Forbes Magazine (September 2003) referenced as Wal-Mart de Mexico’s single largest dollar volume product in the entire country. Building on the strength of strategic relationships with key Asian partners, Diamond combines dynamic design and marketing resources with quick-to-market streamlined manufacturing.

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By eliminating several layers of the traditional manufacturing-to-market process, Diamond is providing cutting-edge convergence features with stylish form factors at compelling prices.

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