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Yahoo! Keynote to Address Implications of Video Content at Fall Focus: Making Media Meaningful

Contact: Jenny Barrett or Chelsey Tyson;

Yahoo! Keynote to Address Implications of Video Content at
Fall Focus: Making Media Meaningful

Dallas, TX October 25, 2005 — Parks Associates announced today that Bradley Horowitz, Director of Technology Development, Search & Marketplace Group, Yahoo! Inc. will present the day’s closing keynote on November 10, 2005, for Fall Focus: Making Media Meaningful.

Fall Focus, hosted November 9-11, 2005, at the Fairmont San Jose, is an executive conference bringing together over 300 marketing and strategic planning executives. Leading market analysts Parks Associates will host the event, which will address strategies, product and service development, and future business growth regarding meaningful content delivery and media personalization.

Mr. Horowitz will address the conference attendees at 5:15 p.m. on Thursday, November 10, 2005, with his keynote The Personalization of Video Content on the Internet. He will explore the proliferation of video content on the Web and the implications for consumers and content providers as the landscape changes. Further, he will discuss the current and future state of multimedia search as it pertains to both the Internet and consumers’ viewing habits, including how consumers will be able to add their own tags to content for future reference and share the tags with others.

“As online video evolves, search engines will play a greater role in the distribution of mainstream and user-generated content,” said Bradley Horowitz, director of technology development, search & marketplace group, Yahoo! Inc. “Yahoo!’s powerful video search technology, combined with its strong relationships with content providers, positions it to be at the forefront for online video entertainment.”

Research from Parks Associates reveals that by 2009, entertainment spending among U.S. households will total $250 billion. In this time, consumers will witness an escalation in the amount of content and also gain more control over the presentation of that content.

“We are excited to have Yahoo! at Fall Focus,” said Tricia Parks, president of Parks Associates. “It will be crucial to the success of the connected home to present content in a meaningful way, and Yahoo! is an established leader in search techniques, online services, and information navigation. Fall Focus attendees will benefit greatly from Mr. Horowitz’s keynote.”

For more information on attending this event or participating as a sponsor, visit

About Fall Focus
Fall Focus conferences are targeted events providing a full analysis and evaluation of the “focus” topic. These conferences typically host 300+ people, and the agenda features industry leaders from the relevant domains in an interactive environment, moderated by Parks Associates’ analysts.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company’s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

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Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts Fall Focus and co-hosts CONNECTIONS (in partnership with the Consumer Electronics Association) each year.

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