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X-Rite Announces Unlimited ColorMunki Photo Seat Licensing at PMA in Vegas

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LAS VEGAS, NV– PMA 09 International Convention and Trade Show — March 2, 2009 — (NASDAQ: XRIT) X-Rite, Incorporated the world leader in color management and measurement technologies (www.xrite.com), showcases the latest innovations in its line of solutions for exceptional color control across digital workflows, at the PMA 09 International Convention & Tradeshow at the Las Vegas Convention Center, South Hall, March 3–5, 2009.

X-Rite unveils its unlimited seat licensing policy at PMA for ColorMunki Photo (www.colormunki.com); the award-winning integrated, monitor-to-print match solution for wedding, social, and portrait photographers–or any passionate advocate. All existing ColorMunki customers are immediately covered under this new-unlimited policy and can obtain an updated license agreement. Visit www.colormunki.com/photo and click on support.

For more information about ColorMunki Photo visit: http://www.cjcstrategists.com/resources/xrite/ColorMunki-FAQ.pdf

The market has responded very well to our continued expansion of high-quality, ROI-driven X-Rite color solutions–from those just discovering their passion for digital photography to the industry’s top professionals,” says X-Rite Sr. V.P. of Sales and Marketing Iris Mangelschots

More Exclusive News In X-Rite Technology Suite X-124 and at PMA Sneak Peek:
• The ColorMunki Interactive Training Video now in seven languages. The flash based DVD comes in-the- box with the ColorMunki software CD.
• X-Rite hosts embargoed (NDA) press briefings on soon- to-be released innovative tools for RAW image workflow (Click here for details).
• At press event–March 2nd PMA’s Sneak PeekNoon-3PM, press get an up-close look at X-Rite’s newly streamlined i1PRO line– 1XTreme and i1Basic for high-end and commercial-grade applications;the i1Display pro-perfect color management and calibration solutions, and X-Rite ColorChecker, for true color balance.

Our newly streamlined i1 portfolio and in-the-box Interactive Training Video and software for ColorMunki reflect the X-Rite commitment to developing tools that make exceptional color management easy to implement into every digital imaging workflow–and budget,” Mangelschots adds.

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About X-Rite
(NASDAQ: XRIT) X-Rite is the global leader in color science and technology. The company, which includes color industry leader PANTONE Inc., develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. (www.xrite.com)

For editorial questions, please contact: CJC Strategists
Charle-John Cafiero, (212) 777-7654 XRitePR@cjcstrategists.com
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