X-Rite Hubble Validated As Top Color Control Solution Among Video & Film Industry Insiders As All-New Partnerships Announced At NAB

LAS VEGAS, NV — April 11, 2008 — National Association of Broadcaster’s Show (NAB)– X-Rite, Incorporated (NASDAQ: XRIT) — the world leader in color management and measurement technologies (www.x-rite.com) — today announced new partnerships involving its Hubble colorimeter, a high-performance color measurement device developed for professional markets, for all types of displays, monitors and electronic projection screens. Hubble is on display at The NAB Show in the ARRI Booth #C7428, Cine-tal booth #SL10225 and Rising Sun Research booth #SL9522, which runs April 14–17, 2008 at the Las Vegas Convention Center.

The X-Rite Hubble is a professional-level, non-contact, laser-guided colorimeter that offers high precision reference measurements at an unmatched price point–a breakthrough combination of benefits critical to Hubble partner groups. These encompass expanded alliances with Sencore and Cine-tal as well as all-new partnerships with other industry leaders including ARRI, Avid Technology and Rising Sun Research (RSR). For full press release/images www.cjcstrategists.com/resources/xrite/Hubble/NAB08Ptnrs.pdf.

“We evaluated the Hubble performance calibrated against our much more expensive reference instruments in a ‘Digital Cinema Initiative’ (DCI) compliant projection environment. We were very impressed with its abilities and price under these conditions,” says Harald Brendel, head of application engineering for ARRI. For more: www.cjcstrategists.com/resources/xrite/Hubble/ARRI-data.pdf.

“With support for Hubble colorimeter now available in v.2.6.2 of cineSpace, our customers have a powerful solution for all types of displays and projectors, one that offers a new level of accuracy and reliability,” says Rising Sun Research (RSR), VP of Sales, Jeremy Pollard.

According to Director of Product Management for Avid Technology Tim Claman: “We are pleased to be working with a leader in color technology to provide display calibration for the latest color-managed workflows with our Avid DS product.”

The Hubble was developed specifically to measure precisely, quickly and affordably across applications, even in the darkest conditions such as a ‘digital intermediate’ theater.

See Hubble Performance Specifications: www.cjcstrategists.com/resources/xrite/Hubble/perform_specs.pdf;
and Brochure: www.cjcstrategists.com/resources/xrite/Hubble/brochure.pdf.

About X-Rite
X-Rite is the global leader in color management, offering hardware, software and services for measuring, formulating and matching color in a range of industries, including printing, packaging, photography, graphic design, and video. For information, visit http://www.xrite.com.

}