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Wi-Fi Surpasses Ethernet for Home Networking

For Immediate Release
Contact: Elizabeth Parks
Parks Associates
972-490-1113
Email: sales@parksassociates.com

Wi-Fi Surpasses Ethernet for Home Networking

Dallas, Texas January 18, 2005 –The number of households using Wi-Fi wireless technology for home networking has surpassed the number using Ethernet, according to Global Digital Living, a recent survey by Parks Associates. This study, which surveyed consumers in Europe and North America on technology adoption and use, found 52% of U.S. households with a home network use Wi-Fi and 50% use Ethernet. By comparison, only 32% of Canadian households with a home network use Wi-Fi, 43% use Ethernet, and 26% were unsure which technology they were using.

“This is truly a watershed finding,” said John Barrett, director of research at Parks Associates. “Establishing a solid base of wireless home networks is crucial for the adoption of next-generation services. Many applications such as home control, home security, or even multimedia distribution are impractical with an Ethernet-only network.”

Barrett credited the surge in Wi-Fi adoption to the cable TV and telephone companies that offer broadband Internet service. “Service providers have been aggressive in bundling wireless home networks with broadband service over the last year. It’s a smart move that will ultimately pay off for them because they will be best positioned to offer next-generation services to the consumer.”

For additional information on Global Digital Living, visit http://www.parksassociates.com or contact 972-490-1113 or sales@parksassociates.com.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company’s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts Fall Focus and co-hosts CONNECTIONS (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com.

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