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Verbatim First to Market with LightScribe-certified 8x DVDR DL Media

Agency Contact: Andy Marken
Andy@MarkenCom.com
Marken Communications
(408) 986-0100

Client Contact: Hideki Matsuda
Hideki.Matsuda@verbatim.com
(704) 547-6500

CHARLOTTE, NC (October 9, 2008 — Leveraging many of the same technologies that set the standard for high-speed DVD+R Double Layer (DL) disc performance, reliability and compatibility, Verbatim Americas, LLC, announced today the world’s first LightScribe 8X DVD+R Double Layer (DL) discs. At 8X speed, the industry’s fastest DVD DL burning speed, an entire 8.5GB single-sided disc can be filled to capacity in 15 minutes¹ or less. Verbatim will begin shipping LightScribe 8X DVD+R DL discs in November.

Verbatim and its parent company, Mitsubishi Kagaku Media (MKM), have consistently been at the forefront in developing DVD+R DL technologies and LightScribe media coating. Verbatim was also the first company to release DVD+R DL discs and LightScribe media worldwide.

LightScribe certified, Verbatim’s new double layer media is fully compatible with LightScribe-enabled drives, duplicators and the latest software licensed by Hewlett-Packard Company (HP). When combined, the same drive that burns content to the data side of the disc can be used to burn silkscreen-quality monochrome labels directly on the label side of the discs. The discs are produced with LightScribe Media Version 1.2 coating technology on the label side to provide enhanced contrast for photos, graphics, images and text. Verbatim’s new DVD+R DL discs deliver LightScribe direct-to-disc labeling quality and convenience without requiring any software or firmware upgrades.

By offering compliance that exceeds the DVD+R DL standard, users also have the assurance that Verbatim’s new LightScribe media is compatible with the new multi-format drives and duplicators that support 8X DVD+R DL technology and most DVD playback devices.

The increased storage capacity required by digital content–especially HD video, and the volumes of Internet content that are being downloaded are driving the demand for higher-capacity storage. With two recording layers on a single side, Verbatim’s new LightScribe 8X DVD+R DL media nearly doubles the storage capacity of a DVD from 4.7GB to 8.5GB. The higher capacity will enable businesses, content
developers and consumers to store up to 3.5 hours of DVD-quality videos, about one hour of HD video or 8.5GB of data without having to flip the disc. The capacity and 8X performance that these discs provide also make them ideal for backups and archiving.

Since its launch early in 2005, LightScribe’s adoption rate has grown substantially. Today, most of the major optical drive manufacturers include LightScribe Direct Disc Labeling technology with their burners. LightScribe also recently reported that the direct disc labeling technology is now licensed by over 80 electronics and software companies worldwide, including many disc publishing systems manufacturers.

Availability
Verbatim LightScribe 8X DVD+R DL media will be offered in 10-disc spindles with hanger boxes. The media will be available in the US in November through leading retailers, Internet resellers and distributors.

Verbatim also offers the industry’s broadest range of premium-quality LightScribe CD and DVD-R/+R media products, including 80MIN/700MB 52X LightScribe CD-R media, 4.7GB 16X LightScribe DVD-R media, 4.7GB 16X LightScribe DVD+R media and Color-background LightScribe 16x DVD-R and DVD+R media in vibrant shades of red, orange, yellow, blue and green

About Verbatim
Verbatim’s businesses in the Americas, Europe/Middle East/Africa and Asia Pacific regions are wholly owned subsidiaries of Tokyo-based Mitsubishi Kagaku Media Co., Ltd. MKM’s parent company, Mitsubishi Chemical Corporation (MCC), is Japan’s largest chemical company.

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Verbatim develops and markets innovative, high-quality products for storing, moving and using digital content. Known for its leadership in the optical, magnetic and flash storage and related accessories markets, the company provides reliable, unique technologies and products that are highly sought after and
broadly distributed worldwide. For more information, contact Verbatim Americas, LLC, 1200 W.T. Harris Boulevard, Charlotte, NC 28262, (800) 421-4188. In Europe, Verbatim Ltd., Prestige House, 23-26 High Street, Egham, Surrey, TW20 9DU, UK, (+44) 1784 439 781. In Japan, Mitsubishi Kagaku Media Co., Ltd., 4-1-23, Shiba Minato-ku, Tokyo 108-8415, (+81) 3-5454-3972. Or, visit the web site at www.verbatim.com and select the country of your location.
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¹Depending on the hardware and software used.
Verbatim is a registered trademark of Verbatim Americas, LLC. Other company and product names contained herein are trademarks of their respective companies. Specifications subject to change without notice.

Editor’s Note: For photos and more information on Verbatim’s LightScribe 8x DVD+R DL media, contact Andy Marken, Marken Communications, Inc.; (408) 986-0100 or email andy@markencom.com

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