Offering Patented Design For Exceptional Metro/Urban/Suburban Off-Air Digital Reception, Including Fringe Locations
GSSI/Toptronics and Antennas Direct announced today the roll-out of the new DA-001 indoor antenna with a patented element and low noise amplifier designed for digital signal reception. The DA-001 is smaller (12″X8″X13″), more powerful and better looking and was designed to receive both VHF and UHF signals (channels 2 to 69). The DA-001 was designed and patented in conjunction with Antennas Direct for the best in digital/HD Off-Air reception. It works exceptionally well with both the new digital ATSC TV tuner chips and old analog NTSC TV tuner chip. The built-in special low noise Amplifier was computer designed by Toptronics using advanced digital signal generating software to match the reception elements for extended reception up to 50 miles and farther, depending on location and obstructions, for all local analog, digital and HDTV broadcasts in the Frequency Range of 55~862 MHz. Yagi and rabbit ears have technology roots going back 30 to 50 years or more and are not sophisticated enough to deal with digital reception.
Jerry Scarborough, President GSSI, part of the US Toptronics Group said “In our conversations with Broadcast stations, Converter box and HDTV manufactures, we saw a need for a better designed indoor Off-Air digital antenna. The old UHF/VHF antennas (“Rabbit Ears”) and most of the antennas on the market today, advertised as “HD Ready”, have relied on updated and outdated analogue technology to try to capture digital signals. There have been article’s written saying old “Rabbit Ears” will work. They will, if you’re close enough to the Broadcast tower without line-of-sight obstructions and then, you still might not get all the stations available.”
However, it is unlikely that the 75% of viewers now using indoor Off-Air antennas will get all of the digital broadcast signals available using an older antenna. Unlike the sine wave analogue signal, digital signals are harder to capture. With analogue, you could receive a signal even if it was weak. With Digital and HD signals, you have to capture all of the digital signal data to get a picture.
Richard Schneider, President of Antennas Direct said “The switch to digital broadcasts is bringing consumers back to Off-Air antennas and our increasing sales are providing the motivation and investments capital necessary to develop new models and new technology like the DA-001. Most antenna designs on the market now were developed prior to the advent of much of the computer technology, software and algorithms we use today. These new tools provided us the means to improve upon tried and true designs and design completely new ones.”
All broadcast signal reception depend on the strength of the broadcast signal, distance from the tower, weather, terrain, obstructions, design of the antenna and the installation process. All of these can affect the quality of received TV pictures and sound. If an analog signal is weak, the result is usually a snowy or distorted picture. With digital signals, you either have a great viewable picture or no picture at all. And Multi-path (bounced signals) makes digital reception by older antennas very difficult, especially in metro/urban locations.
Cable and satellite program providers will continue to serve the great majority of homes as the primary signal source, but missing HD local reception, compression issues effecting picture quality, higher costs, billing add-ons, service outages, contact difficulties, in-home service waits and no shows have left many subscribers looking to OTA antennas as alternatives and backup. OTA antennas receive local stations, including multi-cast programming adding several additional local off-air programs. Some viewers may even be able to receive out-of-town channels, carrying blacked out sports programs or network broadcasts not available in their home town.
###
If you’d like more information about this topic, or to schedule an interview with Jerry Scarborough or Richard Schneider, please call Michael Sherman at 662-893-8360 or send an email to msadvertising@aol.com.
About GSSI/Toptronics
GSSI/Toptronics is a US-based OEM manufacturing company providing North and South American buyer’s convenient and highly reliable access to Asian product design, engineering, assemblies, parts, and packaging. They have 12 factories in China, 4 in Taiwan and a combined research and engineering staff of over 250 engineers. Toptronics is a totally integrated company, devoted to exploring and developing high–quality communication products and electronics. They comprise a diverse team of professionals who possess innovative skills, stellar qualifications and extensive experience, bridging cultural and language barriers in the field of manufacturing, sales, marketing and logistics with companies such as Apple, AOC, ASUS, Phillips, Samsung, Sony, Quanta and many others.
In the ever-changing global environment, Toptronics is focused on expanding markets by developing products of superior quality and competitive cost, including outstanding service. Their products have passed the ISO 9001:2000 International Accreditation Registrars (IAR) based on a strict and effective quality guarantee system. The IAR conducts rigorous testing on material purchases, production, quality control and after-sales service to ensure product quality stability and upgradeability. Their products comply with international safety standards such as ETL and European Union CE and include, in the Consumer Electronics sector, LCD TV, DVD Players (Portable, Full Size, Car, and Digital Home Theater System), Home Theater Speakers, Audio/Video products, Multimedia Speakers and Headsets and GPS Double-Star navigation system. Please visit Toptronics.com.cn for more information.
About Antennas Direct
Antennas Direct is a St. Louis based manufacturer and distributor of Over-The-Air antennas. The company was founded by Richard Schneider in 2003, and has since been widely recognized for superior product design and performance by a number of industry publications and main stream media outlets. Having invested major resources into the discovery and implementation of the first new technological advances in television antenna design in decades, Antennas Direct launched its unique new Digital brand of OTA antennas in 2006. For additional information on Antennas Direct, visit http://www.antennasdirect.com.
