Syntax Appoints Display Industry Veteran Sam Miller Chief Product Officer
Former Viewsonic Executive to Lead Syntax’s Strategic Engineering & Product Marketing Initiatives
City of Industry, CA–June 28, 2005–Syntax Groups Corporation™, one of the fastest-growing manufacturers of LCD TVs in North America, today announced the strategic appointment of display industry executive Samuel Miller to the new position of Chief Product Officer. In this role, Miller is responsible for defining and executing Syntax’s global product strategy and development including engineering requirements, product definition and IDs, components procurement, product planning, positioning, and market requirements. He will also head the creation of a state-of-the-art video development lab for Syntax’s Olevia™ LCD TVs and LCOS TVs.
Miller joins Syntax from Viewsonic where during the course of his 10-year career there he transitioned the company’s CRT monitor business to LCDs, and later directed its technical marketing and engineering programs for digital TVs including plasma and LCD TVs. He also directed Viewsonic Labs through which he created product development processes resulting in a significant increase in its overall award-winning product line.
“Sam’s leadership in the display arena is a vital element in our evolution to become a Tier One digital TV manufacturer,” said James Li, Chief Executive Officer of Syntax Groups Corporation. “We selected him for the newly-created chief product officer’s position in order to give our LCD TV product development and technical marketing efforts the focus and direction required for Syntax’s products to be truly recognized in the industry for the solid value they bring to consumers.”
Leveraging his career successes, Miller is chartered with creating an infrastructure for developing high performance digital TV product configurations and features with the consumer and marketplace in mind, and that provide a quality front of screen viewing experience at a very competitive price/performance ratio.
Also joining Syntax to assist Miller in building and managing the company’s new video development lab is Scott Anderson, another display expert formerly with Viewsonic. Through their combined expertise, Miller and Anderson will create a controlled environment for evaluating components, measuring, testing and tuning display performance to optimize Syntax’s LCD TVs and LCOS TVs.
Since introducing Olevia LCD TVs to consumers last year, the Syntax Olevia brand has steadily increased its popularity and today is recognized as the number three LCD TV in North America according to the leading market research organization, DisplaySearch.
About Olevia LCD TVs
Syntax’s Olevia LCD TVs are designed to deliver a total quality digital entertainment experience with great specifications, great prices and value, and a great warranty. Using high quality LCD panels, Olevia LCD TVs feature high resolution and high contrast ratios, fast response times, bright, wide viewing angles, built-in TV tuners, Picture-in-Picture (PIP) capability, HDTV component inputs, and a VGA input for easy connection to a PC. Olevia models allow simultaneous viewing of TV or DVD movies while surfing the Internet or accessing standard PC desktop functions. Syntax’s current line of richly appointed, competitively priced Olevia LCD TVs includes 20-inch, 26-inch, 27-inch, 30-inch, the Super-IPS based 32-inch and 37-inch models, and a 50-inch LCOS rear projection TV. Syntax’s newest LCD TV, the 42-inch Olevia, is scheduled for availability in July 2005. During the second half of 2005, Syntax plans to launch additional models including a 47-inch LCD TV, and a 65-inch LCOS RPTV.
Syntax is now implementing its proprietary “iDEA” (Innovative Digitally Enhanced Architecture) digital video processing technology into Olevia LCD TVs for image enhancements including Dynamic Brightness and Contrast Controls, Pure Edge Enhancement, Advanced Sharpness Control, Dynamic Noise Reduction, Black Level Extender, White Peak Limiter, Flesh Tone Control, Adaptive Luma Control and an Advanced Digital Sound Processor.
About Syntax Groups
Founded in May 2003, Syntax Groups Corporation (www.syntaxgroups.com) manufactures the high-value, cost-effective Olevia family of widescreen HDTV-ready LCD TVs. Since the company commenced its initial shipments of Olevia LCD TVs in April 2004, Syntax has achieved unparalleled growth and is now recognized as one of the fastest growing LCD TV brands in North America with a position in the “Top 5” North American LCD TV brands and approximately 7% market share. Worldwide, Syntax is ranked in the “Top 10” LCD TV brands. Delivering on its mission to design and mass-produce digital convergence consumer electronics products with superior specifications and competitively affordable prices, and support consumers of its Olevia brand with a unique customer-friendly after-sale warranty program, Syntax has rapidly established broad distribution in the North American retail sales channel and has expanded operations into Asia. With its partner company Taiwan Kolin Company (TSE:1606.TW, www.kolin.com.tw), Syntax Groups maintains an R&D center and mass manufacturing at DigiMedia (www.digimedia.com), its own factory in Tainan, Taiwan, plus its own final assembly and quality control production facility at Syntax headquarters located at 20480 E. Business Parkway, City of Industry (Southern California) 91789.
-30-
Syntax Groups Corporation and Olevia are trademarks of Syntax Groups Corporation.
Contact:
Pattie Adams
Syntax Groups Corporation
909/859-8432
pattieadams@syntaxgroups.com
www.syntaxgroups.com
