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Sunfire Rewrites the Book on Bass with Worlds Most Powerful In-Wall Subwoofer

New SubRosa In-Wall and On-Wall Subs Combine High Performance, High Style

CES Las Vegas, NV January 8, 2007 — Sunfire Corp., a specialist in the design, manufacture and marketing of luxury home theater goods for the custom installation and custom retail markets, will debut at CES their much anticipated family of SubRosa In-Wall and On-Wall subwoofers. Along with their stealthy profile, these two high performance subs couple 2700 watts of legendary Sunfire power with revolutionary StillBass anti-shake technology that reduces unwanted wall vibrations, delivering cleaner, tighter bass.

As the world’s most powerful in-wall subwoofer, the SRS-210W combines newly designed drive units and High Back-emf technology then applies them in a unique in-wall form factor. Custom engineered by Sunfire to match the SubRosa amplifiers’ unprecedented power, the robust drive units feature inverted surrounds and die-cast baskets for highest performance.

Utilizing the same low-profile, custom 10″ woofers, the SRS-210R stands a mere 3.5″ deep — making it the world’s first flat panel, high-performance subwoofer that gracefully complements popular wall-mounted flat screen displays. This versatile design is ideal for installations where high performance is required but in-wall subs or obtrusive in-room cabinet subs are not practical.

Both the SRS-210W and SRS-210R systems come supplied with the 2700 watt SRA-2700EQ mono-block amplifier, featuring Sunfire’s patented Tracking Downconverter (TDC) technology. This is the same refined TDC technology used in the award-winning Sunfire Theater Grand-3 Receiver. Shipping in March 2007, the SRS-210R will be $3500 with the SRS-210W at $3000; each MSRP.

SubRosa, Latin for ‘behind the scenes’ or ‘operating in concealment’, describes the new Sunfire subs perfectly. In a market increasingly driven by invisible, space-saving solutions, Sunfire’s SubRosa subwoofers are precisely what consumers and dealers are looking for. A fact that is generally unknown or overlooked, most in-wall subwoofers are “de-tuned”, meaning that they will not play as loud or as low as their in-room counterparts. This is due to the adverse affects that occur from a large shaking cabinet within a wall.

Sunfire’s SubRosa SRS-210W in-wall subwoofer with StillBass anti-shake technology exemplifies the company’s no-compromise design approach — by combining a powerful subwoofer design with a patented vibro-tactile IBEAM, SubRosa produces prodigious amounts of bass while at the same time reducing unwanted wall vibrations; yet still fits into a standard 2 X 4 wall cavity.

Following Newton’s 3rd Law of Motion, the IBEAM creates opposing forces which reduce mechanical vibrations caused by the movement of SubRosa’s large 10″ woofers — when the woofers move out, the IBEAM moves in (and vice versa). The result is the most powerful in-wall subwoofer available.

“Sunfire invented the small sub and revolutionized not just subwoofers but home theater as we know it,” explained Mark Weisenberg, General Manager of Sunfire. “Dealers and installers will really appreciate the space saving benefits and ease of installation while their customers will be in awe at the huge sound that seems to come from nowhere. Our new family of SubRosa subwoofer systems once again lead the way and make the unimaginable, possible.”

The two new SubRosa subwoofers follow the highly successful debut of Sunfire’s Cinema Ribbon Duos (CRM-2 and CRM-2C) launched at CEDIA 2006 as well as the Cinema Ribbon Trios CRS-3 and CRS-3C) here at CES. Billed as floorstanding speakers without the floor, the Cinema Ribbons have generated considerable enthusiasm among Sunfire dealers and the media. In fact, the CRM-2 was chosen for the prestigious Innovations Design and Engineering award by CES and will be on display at the Innovations exhibit throughout the show. The Cinema Ribbon speakers and SubRosa subwoofers are all part of Sunfire’s XT-Series, a special collection of the legendary brand’s finest products.

Key Sub Rosa Features:

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· World’s most powerful in-wall subwoofer systems at 2700 watts

· Mono-block amplifier features Tracking Downconverter technology for cool, efficient operation

· StillBass technology, featuring the patented IBEAM, reduces unwanted vibrations by as much as 300% for cleaner, more detailed bass

· Newly designed slim, High Back-emf woofers save valuable space

Sunfire will be exhibiting at CES 2007 at the Las Vegas Hilton, Suite # H28110 from January 8-11, 2007. Along with the new family of SubRosa subwoofers, the company will also be showing their amazing new Cinema Ribbon Trios as well as their award-winning amplifiers, processors, receiver and high back emf subs. Sunfire personnel will be on hand throughout the show introducing the new products and answering questions. For a private appointment, contact Eric Harper, Director of Marketing at

About Sunfire

Based in Snohomish, Washington and founded by renowned audio innovator Bob Carver, Sunfire Corp. designs, develops, manufactures and markets luxury home theater and audio products that deliver exceptional performance, features and value, creating powerful, emotional experiences wherever they are heard. Still very much involved, Bob Carver serves as Sunfire’s Chief Technical Officer.

Dedicated to improving the state of the art in audio processing for home theater, Sunfire’s numerous patented technologies represent over 35 years of scientific research culminating in several industry firsts. Innovative patents include the Tracking Downconverter power supply used in the company’s acclaimed, award-winning subwoofers and amplifiers, as well as the High Pressure, High Back-emf technology also used in its subwoofers.

More information on the company, its products and technology is readily available at

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