Sportline META Portable Heart Rate Monitor MP3 Player

MP3 Technology with Audible In-Ear Coaching Provides Heart Rate and Fitness Training Feedback So Wearers Can Focus on Their Exercise, Not Their Wrist

Sportline, the brand leader in fitness monitoring, has developed a new tool to help consumers integrate personal exercise data into their everyday training — the Music Enhanced Training Assistant or META.

Much more than just another MP3 player, META is designed to audibly deliver real-time heart rate feedback and zone management data directly to the wearer. The product uses a wireless chest transmitter to provide continuous heart rate and fitness-related feedback through the MP3 player so an athlete can focus solely on their exercise routine.

What makes META so unique is that it marks the first time that the convenience and popularity of MP3 technology has been combined with audible fitness-tracking features in the same device. Such features include an ECG-accurate continuous-read heart rate monitor, target zone manager and Sportline’s revolutionary in-ear feedback.

With Sportline’s new voice-over technology, META wearers will benefit from clear audio communication regarding their heart rate and target zones. This feedback is delivered through the MP3 player’s headphones at intervals determined by the wearer. During a run or workout for example, the META will advise the wearer to increase or decrease their exercise intensity based on their target heart rate zone selection.

“META enables a person to focus on their workout versus constantly monitoring their watch to track personal progress,” said Dan Kinsbourne, vice president of marketing for Sportline. “Because real-time feedback is delivered through the headphones, wearers simply need to pre-set their desired fitness goals, transfer their favorite MP3 format songs, and META takes care of the rest.”

With the ability to digitally store more than 250 songs, META is similar in size to other comparable MP3 players and is compatible with iTunes.

Individuals who purchase META also benefit from the recently announced marketing and licensing partnership between EB Brands Holdings, the parent company to Sportline, and Rodale Inc. Included is a one-year free digital subscription to Runner’s World Magazine.

Priced at $89.99, Sportline’s META is available for purchase from a variety of sporting good retailers throughout the country, as well as at sportline.com.

Specifications:

• ECG-accurate continuous-read HR monitor
• Audible, in-ear HR and zone training indicator
• Target HR zone selector
• Laser-Tuned Sports Timer
• Exercise Timer
• Stores over 250 songs
• Memory recall
• Rechargeable battery
• Laser-tuner sport timer
• Detachable belt clip
• Chest belt

About Sportsline, Inc.
Sportline is the performance brand leader in Personal Fitness Monitors (PFMs). Sportline products are designed to instill motivation, increase safety and bring greater enjoyment to all levels of fitness enthusiasts. The company offers a comprehensive range of multi-functional pedometers, many featuring the patented Advanced Pendulum Design (APD) technology for unmatched accuracy. Sportline is the exclusive marketer of Any-Touch Technology and the brand behind the DUO and SOLO Heart Rate Monitor collections, as well as the HydraCoach Intelligent Water Bottle. Sportline also delivers a complete assortment of fitness walking and running accessories designed for storage, safety and portable music needs.