Connect with us

Hi, what are you looking for?

New Products

Sony Most Trusted Automotive Entertainment Brand

Bose and Pioneer Owners Most Satisfied, Says Strategy Analytics

When choosing an automotive entertainment system, more US, UK, and French consumers trust the Sony brand than any other brand. However, owners of Sony automotive entertainment systems are less satisfied than owners of Bose and Pioneer systems, which were also popular brand names for automotive entertainment.

Bose was well regarded as a brand, and Bose owners were very satisfied. However, recognition of the Bose brand has room for improvement in Europe. Pioneer was strong and steady in terms of both brand recognition and satisfaction. JVC was well recognized in the US, but not preferred by consumers under the age of 45.

These findings were based on surveys with 625 automotive consumers in the US and Western Europe. Details may be found in the Strategy Analytics Automotive Consumer Insights report, “Sony Ahead in Entertainment Brand Recognition.”

“While Sony was the most preferred brand, Bose had a particularly strong showing in all regions in terms of brand recognition and owner satisfaction,” commented Chris Schreiner, Senior Analyst at Strategy Analytics. “However, Bose was not as well-known, particularly among European consumers.”

Joanne Blight, Director in the Strategy Analytics Global Automotive Practice, added, “While Sony led in brand recognition among US, UK, and French consumers, German consumers preferred the German manufacturer Blauplunkt.”

About Strategy Analytics
Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

Pro-Ject E1.2 Turntable Top Black

New Products

Pro-Ject E1.2 delivers audiophile-grade performance at a budget price. A real entry-level winner with serious upgrades and no gimmicks—just sound.

Cambridge Audio Melomania P100 SE White Headphones in hand Cambridge Audio Melomania P100 SE White Headphones in hand

New Products

Cambridge Audio's Melomania P100 SE brings audiophile-grade ANC, 100-hour battery life, and aptX Lossless Bluetooth in a sleek £249/$299 package.

Audio Advice Revelation Luxury Home Theater Chairs with Underneath Lighting On Audio Advice Revelation Luxury Home Theater Chairs with Underneath Lighting On

A/V Furniture & Accessories

Tired of sharing a stained IKEA couch with your dog? The Revelation Luxury chair from Audio Advice brings heat, massage, USB-C, and legit comfort...

Epson ProCinema LS9000 projector. Epson ProCinema LS9000 projector.

New Products

With true 4K resolution, a bright colorful image and a motorized lens for maximum flexibility, Epson's new Pro Cinema LS9000 offers a lot of...

Onkyo C-30 CD Player Black Front Onkyo C-30 CD Player Black Front

CD Players

Onkyo's new Icon C-30 CD player brings audiophile tech at a surprising price. Discover why physical CDs still matters at Audio Advice Live 2025...

Andover Audio Andover-One SB Speaker Base with ghost turntable Andover Audio Andover-One SB Speaker Base with ghost turntable

New Products

Andover-One SB delivers premium sound with patented IsoGroove feedback elimination, versatile inputs, Class A headphone amp, and built-in MM phono stage. Perfect for vinyl...

Gift Ideas?

Amazon Prime Day is July 8-11, 2025

Daily Deals

Amazon Prime Day is a four-day shopping event from July 8-11, 2025 offering the biggest discounts of the year on consumer electronics.

You May Also Like

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers