Connect with us

Hi, what are you looking for?

New Products

Sony Most Trusted Automotive Entertainment Brand

Bose and Pioneer Owners Most Satisfied, Says Strategy Analytics

When choosing an automotive entertainment system, more US, UK, and French consumers trust the Sony brand than any other brand. However, owners of Sony automotive entertainment systems are less satisfied than owners of Bose and Pioneer systems, which were also popular brand names for automotive entertainment.

Bose was well regarded as a brand, and Bose owners were very satisfied. However, recognition of the Bose brand has room for improvement in Europe. Pioneer was strong and steady in terms of both brand recognition and satisfaction. JVC was well recognized in the US, but not preferred by consumers under the age of 45.

These findings were based on surveys with 625 automotive consumers in the US and Western Europe. Details may be found in the Strategy Analytics Automotive Consumer Insights report, “Sony Ahead in Entertainment Brand Recognition.”

“While Sony was the most preferred brand, Bose had a particularly strong showing in all regions in terms of brand recognition and owner satisfaction,” commented Chris Schreiner, Senior Analyst at Strategy Analytics. “However, Bose was not as well-known, particularly among European consumers.”

Joanne Blight, Director in the Strategy Analytics Global Automotive Practice, added, “While Sony led in brand recognition among US, UK, and French consumers, German consumers preferred the German manufacturer Blauplunkt.”

About Strategy Analytics
Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements.

Advertisement. Scroll to continue reading.
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Our Reviews

D/A Converters

A portable USB DAC that plugs into your smartphone to improve the sound quality of headphone listening on-the-go.


Review By Maurice Jeffries New Heavyweight Contenders! My first encounter with DS Audio’s fascinating line of optical cartridges and matching phono energizers (the term...

Over-Ear Headphones

Portable USB DACs are a new category that can take well regarded headphones from Meze Audio and Audeze to the next level when listening...

Integrated Amps & Stereo Receivers

At $7499, Yamaha's flagship stereo integrated amplifier for 2020 pays homage to the company's heritage. Check out part 1 of our review.

Over-Ear Headphones

First impressions of a portable headphone combo for audiophiles using the Clarus CODA USB DAC with the Audeze LCD-1 planar-magnetic over-ear headphones.

A/V Receivers & Preamp/Processors

Denon's 2020 middle-of-the-line 9.2-channel home theater receiver superbly handles surround sound, while ushering in support for 8K TVs.

You May Also Like

Headphone Amps

Priced at $1495, Mytek's reference THX headphone amp is for both musically passionate headphone enthusiasts and pro audio sound engineers.

New Products

KEF's 1000-watt powered subwoofer uses new force-canceling Uni-Core technology to achieve deep and loud bass from a minimal footprint.

In-Wall Speakers

Focal's top-of-the-line 1000 Series in-wall / in-ceiling speakers and subwoofer raise the bar on architectural speaker performance.


ecoustics welcomes our newest contributors, Lauren Halliday (@record_lady) and Jeremy Sikora (@budget_audiophiler) with over 27,000 combined Instagram followers.


ecoustics is the unbiased resource for the latest technology news, coolest gadgets, and best consumer electronics. Plus get product reviews, roundups and deals from all over the web on everything electronic. Read more

Copyright © 1999-2021 ecoustics | Disclaimer: ecoustics may earn a commission when you buy through links on our site.