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Sony Expands BRAVIA Flat-Panel LCD TV Line

Looking to build upon its leadership position in the LCD-flat panel category, Sony Electronics today introduced seven high-definition BRAVIA models including five with integrated ATSC digital tuners.

The new products expand Sony’s LCD flat-panel television line to include sizes ranging from 46 inches to 26 inches. The new S-series BRAVIA models also feature a new one chip digital processor for improved picture quality.

“With in weeks after our introduction of the BRAVIA line, we quickly claimed top market share in the flat panel market,” Waynick said. “These new sets offer a variety of sizes with great performance to meet the needs of all consumers. And, from the great room and kitchen to bedroom or study, the style of these sets is designed to appeal to both men and women.”

The new S-Series models – the 46-inch KDL-46S2000, the 40-inch KDL-40S2000, the 32-inch KDL-32S2000, and the 26-inch KDL-26S2000 – include an integrated ATSC digital tuner and feature 1,366 x 768 screen resolution. Sony’s new one chip, full digital processor found in these new models reduces “block noise” around letters, such as on-screen graphics and subtitles and enhances contrast, producing crisp and vivid images. The chip also automatically adjusts greens and blues for truer and brighter colors.

The S-series incorporates Sony’s panel made by S-LCD, which provides wider viewing angles, a faster response time and a high contrast ratio. The sets also offer flexible connectivity with HDMI, two component, three composite and a PC input. A space-saving bottom speaker design, two 10-watt speakers with SRS Tru Surround XT and VESA compliant mounting holes round out the S-series package.

Also new to the BRAVIA LCD line is the 40-inch KLV-40U100M and the 32-inch KLV-32U100M HD monitors. Designed to receive HD and standard TV signals via set top boxes (cable or satellite), these models provide exceptional value and performance.

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The 1,366 x 768 resolution monitors feature a contrast ratio of 1000:1, a 3D Y/C comb filter and ample inputs including HDMI, component, two composite and a PC input. Additionally, the models are equipped with a new simple remote with direct input keys and feature two 10 watt bottom speakers with SRS WOW/BBE. The KLV-40U100M and KLV-32U100M both feature VESA compliant mounting holes.

The new KDL-40S2000, KDL-32S2000, KDL-26S2000 will be available in March for about $3,000, $2,000 and $1,500, respectively. The KDL-46S2000 will be available in May for about $4,500 while the KLV-40U100M and KLV-32U100M will be available in March and February, for about $2,800 and $1,700 respectively. All products can be purchased online at, at Sony Style retail stores (, and authorized dealers nationwide.

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