Along with a slew of new home theater audio products, Sony just dropped some pretty big TV news. The company’s top BRAVIA XR video processor, including XR Triluminos Pro color processing, is trickling down to a new price point in the budget-friendly “foundation series” BRAVIA 3, Mark II LED/LCD TV.
Sony is well known for their video processing prowess, turning low quality streaming and low definition videos into something that is quite watchable, even on the largest screens. To see it included in a more affordable model is encouraging for those who want a high quality big screen TV that doesn’t break the bank.
The BRAVIA 3 II will be available in screen sizes from 43 inches up to a whopping 100 inches diagonal. And the prices are surprisingly affordable starting at $599.99 (MSRP) for the 43-inch model up to $3,099 (MSRP) for the 100-incher.
The BRAVIA 3, Mark II is said to offer a “wide color gamut” and is built on the Google TV platform for access to thousands of streaming apps. It supports Dolby Vision and HDR 10 HDR as well as both Dolby Atmos and DTS:X surround sound. It even supports the IMAX Enhanced DTS:X soundtracks on Disney+ and the Sony Pictures Core app.
The TV includes Google Gemini AI on-board for intuitive natural language-based search. All four of the HDMI ports include HDMI 2.1 with support for sources up to 4K/120 Hz. The BRAVIA 3, Mark II also features a simpler redesigned remote control designed with accessibility in mind.
The Bottom Line
Frankly we don’t have a lot of information on the new set yet, and haven’t seen one in person, but with Sony’s best processor on board, the BRAVIA 3, II should provide a nice upgrade to the budget-priced models from the popular Chinese and Korean brands. We’ll share more and we know more.
Pricing & Availability
The BRAVIA 3, Mark II will be available this Spring at Best Buy, Amazon, the Sony store and other Sony-authorized retailers at the following prices:
- 43-inch BRAVIA 3, Mark II: $599.99 USD / $849.99 CAD
- 50-inch BRAVIA 3, Mark II: $699.99 USD / $979.99 CAD
- 55-inch BRAVIA 3, Mark II: $799.99 USD / $1,099.99 CAD
- 65-inch BRAVIA 3, Mark II: $899.99 USD / $1,299.99 CAD
- 75-inch BRAVIA 3, Mark II: $1,199.99 USD / $1,699.99 CAD
- 85-inch BRAVIA 3, Mark II: $1,599.99 USD / $2,299.99 CAD
- 100-inch BRAVIA 3, Mark II: $3,099.99 USD / $4,399.99 CAD
Related Reading:
- Sony Just Gave Its Top Soundbars a Bass Boost (And Two Little Brothers)
- Sony BRAVIA 8, Mark II Review: All Hail the King of TV
