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Software Marketers Get Free Ticket To Executive Suite

For Immediate Release

Media Contact:
Marina Elbert
Gold Group

Software Marketers Get “Free Ticket” To Executive Suite

Leading IT Strategist Bob Gold to Deliver Key Techniques for Reaching C-level Executives at Free Webinar Sponsored by ebizQ and
the Business Marketing Association

NEW ROCHELLE, NY and CHICAGO, IL (May 26, 2005) –ebizQ, the only portal dedicated to business integration, and the Business Marketing Association announced that Gold Group CEO Bob Gold will present “Selling The CIO: Are You Believable? Top 10 Sales & Marketing Techniques to Increase Revenues & Build Loyalty at the Top” during a special Webinar hosted by ebizQ. Everyone who attends this Webinar will receive a free copy of the Business Marketing Association’s 2004 Salary Survey.

The Webinar is a free event, held on June 15th, 2005 at 12:00 noon EDT. Interested parties can visit by June 10th to register.

“Selling The CIO: Are You Believable?” will provide practical insight into the C-level mindset, their key values and ideals, vendor portfolio strategy and the decision process. The presentation will focus on ten proven marketing/sales techniques for achieving CIO buy-in. The Webinar is targeted to Marketing and Branding VPs, Directors and Managers; Product Managers; Sales VPs; Corporate Account Managers, and other key marketing/sales functions.

About The Speaker
Bob Gold, CEO of Gold Group, a strategic marketing agency, has had a successful 20-year career in marketing, selling and interacting at the C-level of Fortune 500 companies. Bob was founder and CEO of a software development and integration start-up, Starpoint, which he grew to $100 million in eight years. Additionally he built two software companies: Level 8, which he sold to an overseas technology company, and DMQ Software, whose products were acquired by IBM. Previously, Bob held various sales and marketing positions at large technology companies.

To learn more about Bob Gold and Gold Group please visit

About ebizQ
ebizQ is the ultimate venue for business, IT professionals, vendors, and industry analysts with the need to exchange information on business integration technologies, problems, and solutions. We are singularly focused on business integration, providing the most comprehensive and timely information available on vendors, products, market directions, best practices, and any other industry element that comes into play. ebizQ communicates with its audience through the ebizQ Web site, the Virtual Integration Conference, and the Integration Insider magazine. All of ebizQ’s content is freely available to subscribers.

To learn more about ebizQ please visit:

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About the Business Marketing Association
Begun in 1922 as the National Industrial Advertising Association, today’s Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers’ needs.

To learn more about BMA please visit:

Sponsors of the event also include New York Software Industry Association and Connecticut Technology Council.


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