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Social Music Comes to Social Networks

Social.FM Unveils Social Music Applications for Facebook

Welcomes Music Labels and Artists to Use as Compelling Social Distribution Channel

Sunnyvale, California, USA — November 13, 2007 — Social.FM, the award-winning social music service for web and mobile users, today launched next-generation social music applications for Facebook. With this announcement, Social.FM is now providing an immersive social music discovery experience for millions of Facebook users worldwide.

Social.FM enables Facebook users to add their favorite music to their profiles and discover and share musical tastes with friends. Upon installation, Social.FM automatically scans Facebook users’ profiles and creates a visually attractive, highly personalized and dynamic application that consists of music from their favorite artists and genres, elegantly designed and seamlessly integrated within Facebook. Facebook users can easily shuffle through artist images and simply click to play full-length tracks from any web browser such as Apple Safari, Microsoft Internet Explorer and Mozilla Firefox.

Social.FM also offers compelling search capabilities which let Facebook users instantly search a music catalogue that is unsurpassed in depth and breadth with millions of tracks from major and independent music labels.

Social.FM is a leading social distribution channel for music labels to showcase artist talent and connect with online audiences. Featured music from Nettwerk Music Group, for example, includes popular artists such as Avril Lavigne, DataRock, Dido, The Format, Josh Rouse, Chantal Kreviazuk and Sarah McLachlan.

“Social.FM is delivering next-generation media applications for Facebook and other popular social networks,” said Brent Muhle, General Manager of Nettwerk Music Group. “We are excited to be working with Social.FM to provide the artists we are privileged to represent and distribute new and engaging ways to reach fans worldwide.”

Facebook users can quickly and easily discover new music by viewing their friends’ favorite artists and listening activity through integration with Facebook News Feeds and Mini-Feeds, constantly updating lists of news stories about their friends. In contrast to other music applications on Facebook, Social.FM also provides Facebook users with unlimited access to the complete music library on their PCs which enables users to conveniently enjoy their favorite music directly from their Facebook profiles.

Social.FM for Facebook is built on Facebook Platform, a software development platform that enables companies such as Social.FM to reach millions of Facebook users through powerful integration with the Facebook website. Music listening activity on Social.FM is dynamically communicated through the Facebook social graph, the network of real connections through which people communicate and share information. With more than 52 million active users, Facebook is one of the most visited websites in the United States.


Starting today, Social.FM is available for Facebook users worldwide within the Facebook applications directory. Social.FM for MySpace, Friendster,, Xanga and other communities is also available immediately at

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About Social.FM

Social.FM is defining the future of social media consumption by building innovative products and services that leverage social broadcasting, social networking and user-contributed content to enable consumers to enjoy their favorite media anytime, anywhere and from anyone. Founded in 2003 by (NASDAQ:MCAF) founder and CEO Srivats Sampath, Social.FM is headquartered in Sunnyvale, California, USA. For more information, please visit us on the web at


Social.FM and Mercora are all trademarks or registered trademarks of Mercora, Inc. All other product names and trademarks are the property of their respective firms.

Media Contact:

Paula Dunne

Contos Dunne Communications

+1 408 776 1400 direct

+1 408 893 8750 mobile

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