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Smartphones Will Double Their Share of the Handset Market by 2013

By 2013, Smartphones will double their share of all cellphones to about 20 percent, reports In-Stat. Global smartphone growth this year will be strong globally, but even stronger in the US market.

“Strong demand is being driven by device manufacturers leveraging open OS device to re-invent the mobile phone experience,” says Frank Dickson, Vice President, Mobile Internet Group. “New and prospective smartphone buyers are drawn to new mobile applications, even though the median number of applications downloaded for all platforms, including the Apple iPhone, is relatively modest–below five applications per user for each platform.”

Recent research by In-Stat found the following:

  • Smartphone security is still inadequate and is likely to be a source of problems for users and their employers, based on In-Stat’s consumer survey results.
  • Almost one-third of survey respondents plan to obtain a smartphone the next time they upgrade their current phone.
  • Smartphones with Linux OS (including Android) will see the highest growth and the second highest volume behind Symbian. Linux OS will outpace Windows Mobile, RIM and iPhone OSX.

The research, “Smartphones: Heading to the Mainstream” (#IN0804050WH), covers the worldwide market for smartphones. It includes:

  • Forecasts and market shares for smartphone OS sales to 2013
  • Global sales of smartphones by region
  • Global upside potential and threats to the smartphone market
  • Approaches to ensure security of smartphones and cellphones
  • End-user research of non-users of smartphones
  • Buying behavior for different smartphone platforms
  • Non-user interest in buying smartphones
  • Changes in attitudes regarding preferences for features and applications

For more information on this research or to purchase it online, please visit: The price is $3,495.

About In-Stat
In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies worldwide rely on partnerships with In-Stat’s tenured, experienced staff and on our in-depth market intelligence to support critical business, product and technology decisions.

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