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SIM2 and Award-Winning Director David Lynch Join Forces in New Marketing Campaign!

Miramar, FL–September 2008–SIM2, the Italian manufacturer whose striking, high-performance, high-definition home-theater projectors are known worldwide for their pristine video images and dramatic cabinet designs, is thrilled to announce the formal endorsement of award-winning film director David Lynch. The new partnership will be featured in a worldwide marketing campaign. Mr. Lynch, a longtime SIM2 customer, has enjoyed the company’s unmatched product quality in his own Hollywood studio for many years–his endorsement comes from personal experience.

“We are very excited about working with Mr. Lynch on this new marketing campaign,” stated Giorgio Corazza, President of SIM2 USA. “David’s endorsement, with his reputation for quality filmmaking, is a testament to SIM2’s legendary image reproduction. The message we’re aiming to convey to consumers is that SIM2 is the choice for a director of David’s caliber, and so, too, will it deliver a cinema-quality experience in their home.”

David Lynch, a three-time Academy Award nominee for Best Director and a winner at the Cannes and Venice film festivals, said, “when I was searching for a projector for my studio, I tested many brands. SIM2 beat them all by many, many miles.”

About SIM2 USA Inc. and SIM2 Multimedia
Since its entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent, SIM2 Multimedia (established in 1995), has dedicated its resources to designing, developing, and marketing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home-theater products and leading provider of high-end professional video wall solutions to the retail, public large venues, and institutional markets. Over the years, SIM2 has gained a reputation for meeting the industry’s demands for new, emerging technologies, offering high-quality and reliable products that meet the customer’s need in any application. The marketing policies of the company are world-oriented, with a direct presence in Italy (headquarters), the US, UK, China, Germany (subsidiary), and in over 45 countries worldwide through partnerships with qualified distributors.

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