Worldwide Launch of Highest Capacity 4GB M2 Card for Use with Digital Cameras, Hand-Held Game Players and Sony Ericsson Mobile Phones
SanDisk Corporation (NASDAQ:SNDK) today announced the availability of the 4-gigabyte (GB)(1) Memory Stick Micro (M2) card. With the capacity to hold up to 1,000 MP3 songs, 9,600 high-resolution photos or up to 20 hours of MPEG4 video(2), the 4GB M2 is compatible with Sony Ericsson’s latest generation of slim line, multimedia mobile handsets such as the Cyber-shot and Walkman series.
“Music, video, photos, games–these are the types of content driving the need for higher capacity cards such as the 4GB M2,” said Jeff Kost, vice president and general manager of the Mobile Consumer Solutions division at SanDisk. “This trend is expected to grow as consumers embrace the mobile lifestyle and demand more storage-intensive features from a single mobile device.”
The M2 format was co-developed by SanDisk and Sony Corporation to meet the growing storage needs of highly compact, multimedia mobile phones. The M2 measures 0.59″ long x 0.49″ wide x 0.05″ high, or 15mm x 12.5mm x 1.2mm, making it the second smallest flash memory media in the world, behind the microSD format, which SanDisk pioneered.
The SanDisk M2 card line is designed for use with mobile handsets that have an M2 slot as well as all Memory Stick PRO Duo slotted devices. When accompanied by the included Memory Stick PRO Duo adapter, M2 cards are fully backwards compatible with all digital cameras and hand-held game players such as the Sony PlayStation Portable that have a Memory Stick PRO Duo slot.
The 4GB M2 card has a suggested Canadian retail price of $119.99 The new card is expected to be available worldwide in mid-June at many of the more than 210,000 consumer electronics stores and retail outlets where SanDisk products are sold.
SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, California, and has operations worldwide, with more than half of its sales outside the U.S.
(1) 1 gigabyte (GB) = 1 billion bytes. 2 Approximations based on 4-minute songs at 128 kbps MP3 (music), 1-minute clips at 384kbps (video), and compressed JPEG images from a 2-megapixel camera (photos). Actual numbers may vary.