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Samsungs Leading-Edge 512Mb GDDR3 Graphics Memory Powers Xbox 360 Consoles

SAN JOSE, Calif. – Samsung Electronics Co., Ltd., the world leader in advanced memory technology, today said it is providing the majority of graphics memory for the launch phase of Microsoft Corporation’s state-of-the-art Xbox 360 multimedia console.

Running at 700 MHz, the Samsung 512megabit (16Mbx32) GDDR3 will transmit data at 5.6GBps (gigabytes per second) per chip — 3.5 times faster than the memory used in the first Xbox — enabling real-time generation of near-cinematic animation in games. At a system level, the 512Mb density will allow the Xbox 360 to provide eight times the capacity of the first Xbox to store highly detailed textures that depict more life-like images. The higher transmission speed and additional capacity also will accommodate expanded image processing needs anticipated for storing electronically-formatted photographs, movies, music videos and other compressed video files.

“We’re very pleased that Samsung has been able to provide us with a majority of the graphics memory needed during the Xbox 360’s ramp-up stage. GDDR3 is a critical factor in enabling us to provide the best overall gaming and entertainment experience,” said Greg Gibson, director of Console Development, Microsoft.

The Samsung graphics memory is built on industry-leading 90 nanometer (nm) process technology using 300 millimeter (mm) wafers. It will interface with a graphics processor co-developed by Microsoft and ATI Technologies, Inc.

“We’re thrilled to work with Microsoft to provide the most popular, high-end graphics memory made today, Samsung’s GDDR3, which will be a part of the first true multimedia entertainment console for consumers,” said Nam Young Cho, Executive Vice President, Global Sales & Marketing, Samsung Electronics.

Samsung said its graphics expertise and manufacturing capabilities provide Microsoft with the highest quality graphics memory, while meeting the Xbox 360’s challenging high-volume production requirements.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 123,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit http://www.samsung.com.

Xbox, Xbox Live, the Live Logo, and the Xbox logos are registered trademarks or trademarks of Microsoft Corp. All Rights Reserved.

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