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Samsung Launches L700 Full-Featured, Stylish Point & Shoot

Las Vegas, NV (January 7, 2007) — Samsung Camera today announced the launch of the L700. An ideal digital camera for shooters in search of several advanced features in a compact, stylish, metal body, the L700 offers 7 mega-pixel image resolution, a 3x optical zoom, a bright 2.5″ LCD display and a robust suite of advanced video and editing features.

With shutter speeds that reach up to an effective 1/2000 sec and an ISO equivalent of 1600, users will be able to take advantage of the L700’s high resolution in any situation, ranging from dusk-landscapes to fast action sports photography. For crystal-clear images under various shooting conditions, the Samsung L700 features 11 scene modes including Night, Portrait, Children, Landscape, Close-up, Sunset, Backlight, Fireworks and Beach & Snow.

The Samsung L700 can record MPEG-4 video in VGA (640×480) at 30fps, for smoother video and a bigger view of the movie on LCD and TV screens. Users can also take advantage of the camera’s unique movie shooting functions, including a movie stabilizer, continuous video recording, improved in-camera video editing and the ability to use the 3x optical zoom while recording. Movie stabilizer helps reduce camera shake by automatic detection and correction of lateral and vertical camera vibrations, while continuous video recording allows the shooter to pause and resume video recording at any time and merge multiple video files into one single file.

Color effects include B/W, sepia, blue, green and red. For shooting fast-moving subjects, the L700 includes Continuous Shooting mode and Auto Exposure Bracketing (AEB), a feature that will shoot a series of images with slightly varying exposures.

All Samsung digital still cameras feature a built-in image editing function allowing users to edit a variety of images without the use of a PC. The Trimming function can be used to cut an undesired part of an image and save only the required part. When short of memory, shooters can use the Resizing function to recover some of the memory space, by resizing and saving images in a smaller size. The Rotating function allows users to rotate an image in the desired direction and save it.

To ensure the clarity of images regardless of shooting range, the Auto Macro function automatically adjusts shooting distance and focus. By using the macro button, users can set the camera to automatically adjust distance and focus from between 5cm to infinity.
Equipped with 20MB of built-in memory, the L700 allows shooters to save pictures without a memory card, while the Copy to Card function allows users to seamlessly transfer images saved in the internal memory to external memory. The L700 includes helpful features such as voice recording for up to one-hour, voice memo and “One-touch Playback” for instant playback of an image, even when the power is off.

The Samsung L700 has an MSRP of $199.99 and will be available in the spring of 2007.

Samsung Opto-Electronics America, Inc., Secaucus, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea. Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung brand name.

For full specifications and hi-res images visit the Samsung Camera website at:
www.samsungcamerausa.com

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Media Contacts
Scott Marioni or
Jason Ledder
R&J Public Relations, LLC
908-722-5757
smarioni@randjpr.com
jledder@randjpr.com

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