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Roadmaster Ships VR3 Back-up Camera

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Karen Thomas
Thomas PR
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ROADMASTER SHIPS VR3 BACK-UP CAMERA

Saves Lives – Protects Playing Children & Pedestrians Behind Vehicles

More than 2,400 Children are Backed-Up Over by Cars Each Year in the U.S.
Eatontown, NJ, March 17, 2006 — Roadmaster USA Corp. www.roadmasterusa.com, the leading automotive company providing mobile & home audio equipment, auto accessories, and car care products, announced today that it has begun shipping the VR3 Back-up Camera System. The VR3 protects playing children and pedestrians from being hurt by backing-up cars by providing a complete unobstructed rear view of the car, SUV, mini-van, or truck.
More than 2,400 children are accidentally backed-up over each year in the U.S., and of those, more than 100 die. With the proliferation of SUVs and mini-vans, drivers aren’t aware of the enormous rear blind spots that prevent them from seeing what’s behind them, especially small objects, animals, and people, such as small children. Some of these blind spots are even greater than the length of an average driveway! Senators Hillary Clinton (D-New York) and John Sununu (R-New Hampshire) have proposed legislation requiring the U.S. Department of Transportation to issue regulations aimed at reducing accidents that frequently kill or injure children in cars. But until that legislation is passed, it’s up to the driver to protect their loved-ones with a back-up camera.
The Roadmaster VR3 Back-up Camera provides this greatly needed protection and is low-cost and easy to use. The camera’s 2.5-inch color LCD screen quickly mounts on the car’s dashboard or visor and the lens easily fits along the bottom of the rear license-plate, providing safe rear-viewing while backing up. The camera has a 110° horizontal viewing angle and a 80° vertical angle for complete coverage of the back of the car. The camera can be on at all times or activated only when the car is put into reverse.
Priced at only $99, the Roadmaster VR3 Back-up Camera comes complete with all the accessories needed, so there’s nothing extra to buy. It can be installed by the consumer or through a car dealer and is for use with any 12 Volt DC electrical system. The camera is available immediately through most major superstores, retailers, and car dealerships. For more information, see the website: www.roadmasterusa.com.

About Roadmaster
Roadmaster USA Corp. is a leading after-market manufacturer of mobile & home audio equipment, automobile accessories and car care products. Roadmaster is one of the largest importers of automotive speakers in the U.S. and is North America’s market leader in 12 volt and DC powered cooling and warming products.

Founded in 1996, Roadmaster USA distributes to mass market, automotive, and home improvement chains, warehouse clubs, and sporting goods chains. Its product line includes affordable, high quality 12V accessories, portable electronics, home electronics, lighting accessories, car care products, and many other products under a variety of brand names, including Thermos, Roadmaster and VR3. See www.roadmasterusa.com for more info.

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