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Ridata 2.5-inch IDE Ultra-S Solid State Drive Series Features Single Layer Cell Reliability for the Industrial Market

SLC SSD is Ideal for Many Demanding Industrial Applications Including Testing/Monitoring Systems, Medical/Military Equipment, Automotive and Avionics Systems.

Diamond Bar, Calif. D07/01/2008 D Advanced Media, Inc., is a manufacturer and marketer of the popular Ridata brand of recordable DVD media, electronic storage products, and digital media accessories. The company is pleased to announce the addition of the Ridata Single Layer Cell (SLC) 2.5′ IDE Ultra-S to its award-winning Ridata Solid State Drive (SSD) product line up. IDE is an established interface that is pin-to-pin compatible and eliminates setting the BIOS on installation. The Ridata SLC 2.5′ IDE Ultra-S 16 and 32GB are now available, the 64 GB arrives in Q3 2008.

“The reliability and performance benefits of the Single Layer Cell (SLC) SSD structure is vastly superior to a hard disk drive or MLC SSD for the environmentally rugged conditions of the industrial marketplace,’ remarked Harvey Liu, Advanced Media President. It’s ideal for ruggedized laptop or Linux users to replace hard drives with storage IDE interface. “Add the benefits inherent to SSD of cool and silent running; fast data access times; dependability; plus shock and vibration resistance. For critical industrial applications, SLC is the better option.’

About Single-Layer Cell (SLC)
SLC stores one bit of data in each cell versus MLC that stores 2 bits per cell. SLC leads to faster transfer speeds, lower power consumption and longer cell life. Although SLC is a little more costly, the added uptime, reliability and speed off sets additional pricing. SLC flash technology is currently used in high-performance memory cards, mobile devices, and desktop applications or for embedded storage systems.

SSD Technology
The Ridata 2.5′ Ultra-S IDE SSD drive is based on NAND flash technology. It has no moving parts, which allows it to be virtually silent, vibration resistant, run cooler, and use less power than a traditional hard disk drive. The Ridata SSD drive provides consistent performance in a variety of harsh environments using low-power consumption.

SSD Features
The drive offers a sustained read speed of up to 50 MB/per second and a sustained write-speed of up to 45MB/per second. It supports the Industry Standard IDE (ATA) Protocol ensuring it is fully compatible with devices and operating systems that use the IDE 44-Pin standard. Inherently resistant to vibration, shock, and temperature extremes, it is very reliable with more than 4,000,000 hours Mean Time Between Failures (MTBF). The Ridata SSD is lightweight with dimensions of 100 x 69.8 x 9mm.

SLC offers static wear leveling and bad block management for data integrity. With S.M.A.R.T. features, low power consumption and a write endurance cycle (P/E) of more than 100,000 times, the SSD drive securely writes and stores vital data.

Operating Environment
The Ridata SSD performs well in extreme operating temperatures up to 70C and is tolerant to a wide range of -5C to 75C temperatures. For data storage, temperature can range between -55C ~ 95C and it has up to 95% non-condensing humidity resistance.

IDE Info
An IDE SSD drive is connected via a 44-pin female connection to the PC compared to a SATA connection that is usually a 7-pin connector for signal segment and a 15-pin power segment. The Ridata Ultra-S IDE SSD will allow users to install Windows XP in up to 27 minutes and it will boot up Windows XP in up to 26 seconds. Actual speeds may vary depending on the device’s host hardware or software.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world’s largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable DVD media as well as other types of electronic storage media. , Since its formation in 2001, Advanced Media has experienced strong annual growth and is a leading marketer of electronic storage products to the American market.

The Ridata brand offers an extensive line of flash memory products including the cutting edge Solid State Drive (SSD) Series and up to 16GB 266X CF Cards. The brand also features USB EZ Drives including the award-winning Yego USB Hub drive and other USB drives such as the Twister USB drive. Ridata’s cornerstone products include Blu-ray DVD series, DL DVD-R/+R and, DVD+/-R/RW.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark certification from the EPA prove RITEK’s commitment to quality control.

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Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 or e-mail: ssdsales@ritekusa.com. Visit the Advanced Media web site at: www.ritekusa.com.

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Agency Contact:
Carol Warren
Antarra Communications
Tel. 714-891-3660 x14
cwarren@antarra.com

Copyright© 2008 Advanced Media, Inc. All Rights Reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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